Results 21 to 30 of about 2,208 (218)
BRAND FORMATION OF HOTEL SERVICES ENTERPRISES
sj-economics scientific journal, 2023 The article discusses the basic concepts and terms of the brand, as well as the strategy of positioning the brand of hotel enterprises in order to form a competitive advantage of enterprises of hotel services. The article describes the essence of branding and branding in the hotel business by different scientific approaches. It is suggested to refer to
openaire +1 more source
Corporate ESG Greenwashing: Does Regulatory Proximity Matter?
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental, social, and governance (ESG) greenwashing undermines sustainable development, yet the influence of regulatory proximity on oversight is understudied. By introducing the “distance decay effect” from geoeconomics into ESG misconduct research and using a sample of Chinese listed firms from 2009 to 2022, this study reveals a ...
Weiqi Zhao +4 more
wiley +1 more source
Green Entrepreneurship Research: A Review of the Domain and Future Research Agenda
Business Strategy and the Environment, EarlyView.ABSTRACT This study examined the evolving landscape of green entrepreneurship (GE) research through a comprehensive analysis that combined bibliometric and systematic literature reviews. Analysis of 88 articles retrieved from the Web of Science (WoS) mapped the research trajectory, identifying key authors, journals and research themes.
Clavis Nwehfor Fubah +3 more
wiley +1 more source
FORMATION OF THE PRICING POLICY OF HOTEL ENTERPRISES
Market Infrastructure, 2021 The article defines that the correct method of pricing, reasonable pricing policy, consistent implementation of a sound pricing strategy - these are the necessary components of the successful operation of any enterprise operating in market conditions. The factors that determine the peculiarity of pricing in the hotel industry and influence the choice ...
Liudmyla Maliuga +2 more
openaire +1 more source
Advancing Theory and Practice Concerning CO2e Emissions: A Time‐Based Tool for Organisations
Business Strategy and the Environment, EarlyView.ABSTRACT Although organisations are increasingly scrutinised on their CO2e emissions, economic growth is frequently encouraged. Eco‐efficiency–based initiatives—‘doing more with less’—could be a solution. The problem is that many organisations (e.g., smaller enterprises without access to specialist knowledge) have difficulties in gauging the impact of ...
Andrea Stevenson Thorpe, Frank Figge
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental sustainability and political influence increasingly shape corporate strategy, yet the link between politically appointed executives and firms' environmental actions remains underexplored. This study investigates whether political appointments to top executive positions influence the adoption of green action initiatives and how ...
Post Raj Pokharel +3 more
wiley +1 more source
The Performance of Privatized Public Enterprises in Ethiopia: The Case of Hotel Enterprises
, 2011 Ethiopia has been in the process of privatization since 1995.Since then, a total of 287 firms were transferred from the public to the private sector for which 34 are Hotel enterprises. The primary objective of privatization in Ethiopia is to generate revenue that enables to finance the development activities under gone by the government.
openaire +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT This study maps and synthesizes the intellectual structure of sustainability‐oriented leadership research by examining how economic, environmental, and social performance dimensions are addressed across the literature. A cluster‐based systematic literature review was conducted using data from the Scopus and Web of Science databases.
Yaprak Demirsoy +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley +1 more source