Results 11 to 20 of about 4,287 (170)
Exploring practices of multiliteracies pedagogy through digital technologies: a narrative inquiry
Abstract Digital technologies have fast become integral within literacy learning and teaching across contexts as students engage with a variety of digital and multimodal texts. While teachers in New Zealand schools have a high degree of autonomy in the design and planning of literacy programs, little is currently known about how they understand and ...
Jia Rong Yap, Laura Gurney
wiley +1 more source
REPRESENTING SPATIAL CONCEPTS: MODERN EAST ASIAN HISTORY IN A DIGITAL PUBLICATION FORMAT
ABSTRACT How do we adequately capture multivocal history? What are good ways to represent multiple narratives and arguments in an open‐ended fashion? The online publication Bodies and Structures 2.0: Deep‐Mapping Modern East Asian History, edited by David R.
Christian Wachter
wiley +1 more source
THE PROPERTIES OF DIGITAL HISTORY
ABSTRACT This article offers a definition of digital history that focuses on the core affordances of the personal computer and the process by which those properties come to be exploited. I begin by outlining the two properties of computers that I argue define digital history: they process data and (as Janet H.
STEPHEN ROBERTSON
wiley +1 more source
[Retracted] Information Fusion Algorithm for Big Data in Digital Publishing Industry Chain
This paper studies the information of big data in the digital publishing industry chain and adopts advanced algorithms for its fusion calculation. The basic theory of digital publishing ecological chain is dissected, the construction requirements, construction methods, and construction paths of digital publishing ecological chain are analysed, and ...
Haixiang He, Zhihan Lv
wiley +1 more source
Ergodicity and digital texts [PDF]
Na passagem do texto físico para o texto digital ocorre uma quebra da linearidade da página impressa, que afecta a forma como a recepção se alia à produção através da performatividade característica das novas narrativas.
Bonacho, Fernanda
core +2 more sources
Native advertising : attitudes, value and purchase intention [PDF]
textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native
Mansfield, Thomas William Jack
core +1 more source
Marketing and business communication researchers have neglected the wayfinding capabilities of digital out‐of‐home communication in the retailing landscape. The current study focuses on digital wayfinding screens in the South African shopping mall environment.
Thérèse Roux, Marco Porta
wiley +1 more source
Transtextuality in the Novel The Red Manes Mare by Mahmoud Dowlatabadi [PDF]
The Red Manes Mare is a novel written in Persian about the life of Imru' al-Qais, one of the most famous poets of the Arab world. Based on Gérard Genette's theory of transtextuality, this study used a descriptive-analytical approach to explain the types ...
Faezeh Arabyosefabadi +1 more
doaj +1 more source
Celebrating Painters, A Transtextual Reading of Google Logos (Doodle) based on Gerard Genette's Typology [PDF]
The World Wide Web has created a new arena for Google as one of the most widely used brand names in the last two decades, which has designed more than 4,000 examples of Doodle logo appropriate for its advertising strategies from 1998 to 2022.
Bahareh Jahanmard, Bahman Namvarmotlagh
doaj +1 more source
Proactive Translatology vis a vis Advertising Messages [PDF]
Much good work on Translation Studies (TS) has concentrated on the verbal text. Nevertheless, in our post-modern world, multi-modality is exploited to the maximum, as advertising shows.
Calzada Pérez, María
core +1 more source

