Results 91 to 95 of about 189 (95)
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Idea Generation, Creativity, and Prototypicality
Marketing Science, 2017Olivier Toubia, Oded Netzer
exaly
Setting the Stage for Creative New Products: Investigating the Idea Fruition Process
Journal of the Academy of Marketing Science, 2006exaly
After Brainstorming, Groups Select an Early Generated Idea as Their Best Idea
Small Group Research, 2018exaly
Crowdsourcing for innovation: Effects of idea content and competition intensity on idea success
Journal of Strategic Information SystemsShanton Chang +2 more
exaly