Results 221 to 230 of about 11,924 (236)

Virtual Idols’ Influence on Consumer’s Brand Attitude and Purchase Intention: A Perspective of Para-Social Interaction

Electronic Commerce Research and Applications
Achaya Bannasilp
exaly  

Idols

2014
openaire   +1 more source

Virtual Presence, Real Connections: Exploring the Role of Parasocial Relationships in Virtual Idol Fan Community Participation

Annual Review of Social Partnerships
Jiahui Liu
exaly  

Virtual Idols vs Online Influencers vs Traditional Celebrities: How Young Consumers Respond to Their Endorsement Advertising

Young Consumers
Fei Fan
exaly  

idolizing, n.

2023
openaire   +1 more source

Converting Idol Worship Into Destination Loyalty: A Study of “Idol Pilgrimage Tour” in China

Journal of Research in Interactive Marketing
exaly  

Idol Moments:

2015
openaire   +1 more source

Idole

1988
openaire   +1 more source

Piercing the Skin of the Idol

2020
openaire   +1 more source

Idols

openaire   +1 more source