Results 161 to 170 of about 116,591 (310)

It is a matter of size-manipulating body size with virtual reality modulates reward sensitivity. [PDF]

open access: yesSci Rep
Pia L   +7 more
europepmc   +1 more source

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi   +4 more
wiley   +1 more source

The Somatic Rubber Hand Illusion does not modulate perceived hand position in children with severe visual impairments. [PDF]

open access: yesSci Rep
Tammurello C   +12 more
europepmc   +1 more source

Lonely and Sick: The Role of Social Media in Consumer Practices of Relief

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Loneliness is increasingly recognized as a major mental health concern, yet the role of social media in alleviating it remains poorly understood. This study asks how social media help consumers cope with loneliness amid chronic illness. Focusing on women living with endometriosis, an under‐recognized and often stigmatized condition marked by ...
Beatrice Medici   +2 more
wiley   +1 more source

Feeling Vulnerable With My AI Companion: Examining Well‐Being in Human‐AI Relationships

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Individuals resort to human‐AI relationships to fulfill psychological, social, and empathetic needs. Nevertheless, dilemmas arise from these interdependent relationships which, although destined to enhance users' well‐being, can also be detrimental to them.
Liliane Abboud   +2 more
wiley   +1 more source

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva   +4 more
wiley   +1 more source

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