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Social investment image projection [PDF]

open access: yesSport - Nauka i Praksa, 2019
The achievement of a sports result requires infrastructure and capital to build, as well as maintenance. The sporting event and performance grow into the image (enriched sports product) when the capacity of the venues provide economically sustainable ...
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doaj   +1 more source

Prawne aspekty wykorzystania wizerunku sportowca w świetle działań marketingowych Legal aspects of athletes' image rights usage in the light of marketing activities

open access: yesJournal of Education, Health and Sport, 2016
Streszczenie                 Z reguły prawo nie nadąża za życiem. Potencjał ekonomiczny jaki niesie ze sobą wizerunek sportowca został dostrzeżony przez specjalistów marketingowych już wiele lat temu.
Krzysztof M. Westfal
doaj   +6 more sources

Legal aspects of athletes' image rights usage in the light of marketing activities

open access: yesQuality in Sport, 2016
Usually the law is at least one step behind the market demands. Economic potential of athletes’ image rights has been recognized by marketing specialists many years ago. Selling image rights brings huge amounts of money to professional athletes each year.
Krzysztof M. Westfal
doaj   +1 more source

Increasing the commercial value of image rights in Nigeria: legal possibilities

open access: yesJournal of Intellectual Property Law & Practice, 2019
Ayokunle F Adetula   +2 more
openaire   +1 more source

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