Social investment image projection [PDF]
The achievement of a sports result requires infrastructure and capital to build, as well as maintenance. The sporting event and performance grow into the image (enriched sports product) when the capacity of the venues provide economically sustainable ...
Dugalić Sretenka
doaj +1 more source
Streszczenie Z reguły prawo nie nadąża za życiem. Potencjał ekonomiczny jaki niesie ze sobą wizerunek sportowca został dostrzeżony przez specjalistów marketingowych już wiele lat temu.
Krzysztof M. Westfal
doaj +6 more sources
Legal aspects of athletes' image rights usage in the light of marketing activities
Usually the law is at least one step behind the market demands. Economic potential of athletes’ image rights has been recognized by marketing specialists many years ago. Selling image rights brings huge amounts of money to professional athletes each year.
Krzysztof M. Westfal
doaj +1 more source
Commercial Speech, Intellectual Property Rights, and Advertising Using Virtual Images Inserted in TV, Film, and the Real World [PDF]
[No abstract]
openaire +3 more sources
Increasing the commercial value of image rights in Nigeria: legal possibilities
Ayokunle F Adetula +2 more
openaire +1 more source
Effects of exposure to body-positive advertising on body image among young Chinese women. [PDF]
Nie J.
europepmc +1 more source
A community-centered approach to psychedelics. [PDF]
Viña SM.
europepmc +1 more source
One Health Approaches to Ethical, Secure, and Sustainable Food Systems and Ecosystems: Plant-Based Diets and Livestock in the African Context. [PDF]
Hosseini E +6 more
europepmc +1 more source
Acceleration of Atmospheric Freeze-Drying of Food: Methods, Implications, Commercialization, and Future Directions. [PDF]
Bhatkar NS, Murthy AA, Quek SY, Woo MW.
europepmc +1 more source

