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‘IMC is dead. Long live IMC’: Academics' versus practitioners' views [PDF]
Journal of Marketing Management, 2011 The purpose of this research is to establish whether academics and practitioners are similar in their perceptions of what Integrated Marketing Communications (IMC) is and the role it has to play in today's dynamic landscape. This objective is achieved first by examining the IMC literature to establish the main themes that underpin the construct and to ...
Laurie, Sally, Mortimer, Kathleen
openaire +2 more sources
Hard time to be parents? Sea urchin fishery shifts potential reproductive contribution of population onto the shoulders of the young adults [PDF]
PeerJ, 2017 Background In Sardinia, as in other regions of the Mediterranean Sea, sustainable fisheries of the sea urchin Paracentrotus lividus have become a necessity.
Barbara Loi +5 more
doaj +2 more sources