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Some of the next articles are maybe not open access.

AI in IMC

Jagdish N. Sheth, Varsha Jain
openaire   +1 more source

유통업 IMC 기획모델의 전략적 활용에 관한 연구

Journal of Global Academy of Marketing Science, 2008
exaly  

A New Framework for IMC Planning

Journal of Marketing Communications
exaly  

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