Results 271 to 280 of about 351,426 (323)

The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust

Sustainability
Within the global wave of manufacturing intelligence, AI technologies are revolutionizing industrial frameworks through deep integration. As a resource-intensive sector, fashion has become a pivotal arena for assessing AI’s role in sustainable ...
Yanlei Gao, Jingwen Liang
semanticscholar   +1 more source

Do Consumers Perceive Impulsive Buying and Pain of Payment? E-Commerce Transactions Using Pay Later, E-Wallet, and Cash-On-Delivery

Gadjah Mada International Journal of Business
This study investigates how modern payment options, pay-later, e-wallets, and COD affect online shopping behavior, specifically on impulsive purchases and the feeling of regret after spending, known as the pain of payment.
R. Bakar, Nurul Fauziyah, Abdul Rahmat
semanticscholar   +1 more source

Impulse Buying

Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems, 2018
Impulse buying is a common behavior that can result in financial strain and feelings of regret and shame. Despite this and consumers' expressed desire to curb impulse buying, HCI and consumer behavior research has yet to explore technological interventions to support these consumers.
openaire   +1 more source

Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

Asia Pacific Journal of Marketing and Logistics
PurposeThe main aim of this study is to examine the effect of virtual store atmospheric factors on impulsive purchasing in the metaverse context.Design/methodology/approachGrounded in purposive sampling, 451 individuals with previous metaverse experience
Tri Dang Quan, Garry Wei-Han Tan, Eugene Cheng‐Xi Aw, T. Cham, Sriparna Basu, K. Ooi   +5 more
semanticscholar   +1 more source

Normative Influences on Impulsive Buying Behavior

Journal of Consumer Research, 1995
Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical evidence that consumers' normative evaluations (i.e., judgments about the appropriateness of engaging in impulse buying behavior) moderate the relationship ...
Rook, Dennis W, Fisher, Robert J
openaire   +1 more source

Impulsive Buying and Compulsive Buying in Social Commerce: An Integrated Analysis using the Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM

SAGE Open
The expansion of social commerce on a global scale has been remarkable, and this trend shows no symptoms of abating. Consequently, this market has witnessed an increase in the prevalence of impulsive purchasing. In this context, grounded in the Cognitive-
Tri-Quan Dang, Luan-Thanh Nguyen, Dang Thi Viet Duc   +2 more
semanticscholar   +1 more source

Influence of Online Sales Promotion on Impulsive Buying Behavior Among Gen Z Consumers

American Journal of Economics and Business Innovation
This study investigated the influence of online sales promotions on impulsive buying behavior among Gen Z consumers in Naawan, Misamis Oriental, Philippines. Leveraging Hawkins Stern’s Impulse Buying Theory, the research examined how specific promotions,
Shenna Marrie Obiso, Cheryl Balala, Elvan Klien Samson, Albert A. Alonzo, Djannez M. Dadole, Heidie Amor A. Parcia   +5 more
semanticscholar   +1 more source

Impulsive Buying Behavior in Live Streaming Shopping Mechanism: Do Fear of Missing Out Matter?

Review of management and entrepreneurship
This study examines the factors influencing young consumers' impulsive buying behavior during TikTok Shop live-streaming flash sales, focusing on the effects of scarcity, discounts during live-streaming sales (DOLS), and Fear of Missing Out (FoMO).
Api Adyantari, Anastasius Yuan Cahya Didalunanda Eka Nugraha, Vonezyo Yupanzara Dharomesz   +2 more
semanticscholar   +1 more source

FOMO (Fear Of Missing Out) and social media influencers: Exploring their impact on impulsive buying behavior among young TikTok users in Tra Vinh City

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION
The rapid evolution of social media platforms, particularly TikTok, has transformed consumer behavior, driving impulsive purchasing trends among young users.
Trinh Tu Pham, Loan Thi Thuy Nguyen, Ngan My To   +2 more
semanticscholar   +1 more source

Unboxing Gender Differences Toward Impulsive Buying Tendency in Live‐Streaming Shopping

International Journal of Consumer Studies
Impulsive buying behavior plays a crucial role in determining the success of live‐streaming commerce (LSC). Despite the widespread popularity of LSC, there exist two notable gaps. The primary aim of this study is to close the gaps by examining how social
Xi Luo, J. Cheah, X. Lim
semanticscholar   +1 more source