Results 281 to 290 of about 351,426 (323)
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“I Can’t Even Recall What I Bought”: How Design Influences Impulsive Buying in Douyin Live Sales
International journal of human computer interactionsImpulsive buying tendencies exist on Douyin, the most popular Chinese social media platform, primarily due to the users’ exposure to live sales events.
Zheng Wei +6 more
semanticscholar +1 more source
How social media promotes impulsive buying: examining the role of customer inspiration
Industrial management & data systemsPurposeThis research examines the underlying psychological process of customers' impulsive buying on social media through the lens of customer inspiration.
Pianpian Yang +3 more
semanticscholar +1 more source
Asia Pacific Journal of Marketing and Logistics
PurposeLive-streaming e-commerce (LSE) allows anchors to bring offline promotion skills to interact with consumers and persuade them to buy. However, how consumers respond to these communications remains unknown. This study examines the persuasive effect
Shuaikang Hao, Ling Huang
semanticscholar +1 more source
PurposeLive-streaming e-commerce (LSE) allows anchors to bring offline promotion skills to interact with consumers and persuade them to buy. However, how consumers respond to these communications remains unknown. This study examines the persuasive effect
Shuaikang Hao, Ling Huang
semanticscholar +1 more source
Internet Research
PurposeThe increasing popularity of live-streaming commerce has provided a new opportunity for e-retailers to boost sales. This study integrated signaling theory and social exchange theory to investigate how streamer- and product-centered signals ...
Xi Luo +4 more
semanticscholar +1 more source
PurposeThe increasing popularity of live-streaming commerce has provided a new opportunity for e-retailers to boost sales. This study integrated signaling theory and social exchange theory to investigate how streamer- and product-centered signals ...
Xi Luo +4 more
semanticscholar +1 more source
Analisis Bibliometrik Terhadap Impulse Buying
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA), 2023Impulse buying is a buying process made by consumers without thinking about the need for a product and not going through the search stage information about a product and very strong emotional factor. Impulse buying by consumers has received considerable attention in consumer research.
openaire +1 more source
How does TAM affect impulsive buying on halal fashion products via shopping mobile apps?
Journal of Islamic MarketingPurpose By using Technology Acceptance Model, the purpose of this study is to investigate how the perceived usefulness and ease-of-use of shopping mobile apps affects consumer’s flow experience, attitude, impulsive buying tendency (IBT) and urge to ...
Moh Muhlis Anwar
semanticscholar +1 more source
Impulse buying: Modeling its precursors
Journal of Retailing, 1998Abstract A model of the precursors of impulse buying is presented and empirically tested with data drawn at two points in time (during pre- and post-shopping interviews) from a regional shopping mall setting. Analysis of the data, utilizing LISREL 8, supported most of the predictions.
Sharon E. Beatty, M. Elizabeth Ferrell
openaire +1 more source
The effect of religiosity, materialism and self-esteem on compulsive and impulsive buying behavior
Journal of Islamic MarketingPurpose This study aims to explore the global issues of impulse buying, compulsive purchasing and materialism. It examines how materialism relates to self-esteem and the tendencies for impulsive and compulsive buying.
Tariq Jalees +3 more
semanticscholar +1 more source
Asia-Pacific Journal of Business Administration
PurposeThis study investigates the impact of perceived ease of use on mobile shoppers’ inclination to make impulsive purchases in the context of mobile commerce.
Suhaib Ahmed Soomro +1 more
semanticscholar +1 more source
PurposeThis study investigates the impact of perceived ease of use on mobile shoppers’ inclination to make impulsive purchases in the context of mobile commerce.
Suhaib Ahmed Soomro +1 more
semanticscholar +1 more source
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior
International Journal of Consumer StudiesProduct quality is essential for companies' success because it is integral to meeting customers' expectations. In this context, blockchain technology (BT) offers potential solutions for tracking products' origins and flows, eliminating or reducing ...
Khuram Shahzad +4 more
semanticscholar +1 more source