Results 291 to 300 of about 351,426 (323)
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Unlocking impulsive buying behavior in the metaverse commerce: a combined analysis using PLS-SEM and ANN

Global Knowledge Memory and Communication
Purpose The purpose of this paper is to explore the domain of metaverse commerce and conduct a thorough examination of the complex dynamics that contribute to impulsive purchasing behavior.
Dang Thi Viet Duc   +4 more
semanticscholar   +1 more source

Zielkonfliktmodell und Impulsive Buying

2015
Das Ziel der Untersuchung ist es, den Zusammenhang zwischen Zielaktivierung und impulsivem Einkaufsverhalten zu untersuchen. Angelehnt an das Ziel-Konflikt-Modell des Essens von Stroebe et al. (2008), wird davon ausgegangen, dass impulsive Käufer im Bekleidungsgeschäft ihr Kontrollziel („sparen“) aus den Augen verlieren und ihrem Genussziel („Spaß ...
openaire   +1 more source

How compulsive and impulsive buying affect consumer emotional regulation. Is anxiety a differential element?

European Journal of Management and Business Economics
PurposeAcademic literature calls for research on the impact of psychological states derived from mental illness on detrimental consumer behaviour. The purpose of this study is to assess the impact of anxiety on the consumer’s buying processes (compulsive
Gabriel Cachón‐Rodríguez   +3 more
semanticscholar   +1 more source

EDUKASI MASYARAKAT DALAM MENGENALI IMPULSIVE BUYING DI ERA DIGITAL EKONOMI

JURNAL ABDIKARYASAKTI
Perilaku impulsive buying atau pembelian impulsif adalah tindakan membeli barang atau jasa tanpa perencanaan sebelumnya. Pembelian impulsif sering kali tidak didasarkan pada kebutuhan yang sebenarnya, melainkan pada keinginan yang tiba-tiba muncul dan ...
Abdul Kharis Almasyhari   +3 more
semanticscholar   +1 more source

Examining the Effects of Digital Payment and Impulsive Buying on Purchase Intention

International Conference Control and Robots
It is vital to comprehend the determinants that influence online purchasing decisions inside the dynamic realm of digital commerce. The present study explores the complexities of technology attributes and consumer behavior in order to ascertain their ...
M. Ghaith   +7 more
semanticscholar   +1 more source

Impulse Buying: A New Framework

2014
This paper examines the research on impulsive behavior, unplanned purchasing and impulse buying. It describes factors that may be linked to impulse buying intensity and then introduces a new framework for analyzing this phenomenon.
openaire   +1 more source

Pengaruh Celebrity Worship Terhadap Perilaku Impulsive Buying pada Penggemar Pembeli Merchandise Jaemin NCT Dream

Jurnal Psikologi
Indonesia memiliki penggemar K-Pop dengan persentase 23% yang artinya masyarakat di Indonesia merupakan salah satu penggemar K-Pop terbanyak di dunia.
Hana Nurislami Ananda   +2 more
semanticscholar   +1 more source

Research on the Influence of Short Video AI Personalized Recommendation on Consumers’ Impulsive Buying Behavior—Moderating Effects Based on Algorithmic Attitudes

International Conference Information Management and Management Sciences
Based on SOR theory, this paper constructs a theoretical model of the relationship between AI personalized recommendation and consumer impulsive purchasing behavior in short videos, and empirically examines the influence mechanism of AI personalized ...
Qingyu Liang, Jintong Liu
semanticscholar   +1 more source

The Effect of Hedonic Motivation and Positive Affect on Impulsive Buying Behavior Mediated by Shopping Lifestyle

Eduvest - Journal Of Universal Studies
This study explores the development of Google Sites-based teaching materials for thematic subjects using the ADDIE model. With the rapid advancement of technology, e-commerce has transformed consumer behavior, particularly in online shopping.
Rosa Nur Maulia Saputra, Rini Kuswati
semanticscholar   +1 more source

Impulsive buying in buyer–seller service encounters

International Journal of Consumer Studies
AbstractThis research examines the impact of buyer–seller similarities (dissimilarities) in Big Five personalities—agreeableness, conscientiousness, extraversion, openness, and neuroticism—on impulsive buying in a dyadic setting. The study further analyzed how the interaction intensity and sensory stimulation mediate the effect of buyer–seller ...
Ali, Fayaz   +4 more
openaire   +2 more sources

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