Results 301 to 310 of about 351,426 (323)

Faktor – Faktor Yang Mempengaruhi Impulsive Buying Pada Pengguna E-Commerce Di Indonesia

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
This research aims to examine the effect of shopping enjoyment, hedonic shopping motivation, and price discounts on impulsive buying tendency, and impulsive buying tendency on impulsive buying behavior with self-control as a moderating variable.
Florentina Ajeng, Tiya Pratiwi, Dody Hapsoro, Sekolah Tinggi, Ilmu Ekonomi, Ykpn Wisnu Prajogo, Ykpn Jl, Radèn Patah, No, Semarang 182 - 192, F. Yang, Mempengaruhi Impulsive Buying   +11 more
semanticscholar   +1 more source

The Effect of Fintech Payment and Financial Literacy on Impulsive Buying of college students in Medan City

Journal of Finance Integration and Business Independence
This study aims to determine the effect of Fintech Payment and Financial Lit-eration on Impulsive Buying of students in Medan City. The research method used is a descriptive method with a quantitative approach. This descriptive method involves collecting
Dewi Rapiah Pakpahan, Cici Handayani, Mega Sanjaya   +2 more
semanticscholar   +1 more source

Pengaruh Live Streaming, Shopping Lifestyle, dan Hedonic Shopping Value terhadap Impulsive Buying melalui TikTok Shop dengan Mediasi Price Discount pada Generasi Z

Jurnal Manajemen Bisnis dan Keuangan
Perkembangan e-commerce, terutama TikTok Shop, telah mengubah perilaku belanja generasi Z, dengan fitur live streaming yang memicu impulsive buying. Penelitian ini bertujuan menganalisis pengaruh live streaming, shopping lifestyle, dan hedonic shopping ...
Rafi'ah Al Adawiyah, Helmi Haris
semanticscholar   +1 more source

Pengaruh Live Streaming, Flash Sale, Dan Hedonic Shopping Motivation Terhadap Impulsive Buying

Jurnal Manajemen Pemasaran dan Perilaku Konsumen
The objective of this research is to identify the effects of live streaming, flash sale, and hedonic shopping motivation on the impulsive buying behavior of TikTok users in Surabaya.
Laili Nur Ramadhani, Dian Ari Nugroho
semanticscholar   +1 more source

Impulsive Buying

2023
openaire   +1 more source

Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness

Journal of Retailing and Consumer Services
Xi Luo, J. Cheah, L. Hollebeek, X. Lim
semanticscholar   +1 more source

The Psychology Behind Impulse Buying

ABSTRACT   One of the most significant phenomena in contemporary consumer behavior is impulse buying, which reflects the intricate interplay between psychological, emotional, and environmental elements that influence impulsive purchases. This study examines the psychological underpinnings of impulse purchases, emphasizing how consumer behavior ...
openaire   +1 more source

Impulse buying

2020
openaire   +1 more source

Evolution of impulse buying

International Journal of Business Competition and Growth, 2020
openaire   +1 more source

Impulse buying

2014
openaire   +1 more source