Results 201 to 210 of about 17,527 (238)

Mediating Effect of Impulsive Buying Tendency Between Shopping Enjoyment and Online Impulsive Buying Behavior

Lecture Notes in Networks and Systems, 2022
M. Ruby Evangelin, S. Vasantha
exaly   +2 more sources

Unboxing Gender Differences Toward Impulsive Buying Tendency in Live‐Streaming Shopping

International Journal of Consumer Studies
ABSTRACTImpulsive buying behavior plays a crucial role in determining the success of live‐streaming commerce (LSC). Despite the widespread popularity of LSC, there exist two notable gaps. The primary aim of this study is to close the gaps by examining how social environmental stimuli trigger unplanned purchases using the Stimulus‐Organism‐Response (S‐O‐
Xi Luo, Jun-Hwa Cheah, Xin-Jean Lim
exaly   +2 more sources

Development and Validation of the Impulse Buying Tendency Scale

Psychological Reports, 1998
Previous research suggests that individuals vary in their proclivity to purchase products on impulse. This paper presents the results of four studies (Study 1, n = 212; Study 2, n = 152; Study 3, n = 124; and Study 4, n = 550) designed to develop and validate the Impulse Buying Tendency Scale.
S, Weun, M A, Jones, S E, Beatty
openaire   +3 more sources

The product-specific nature of impulse buying tendency

Journal of Business Research, 2003
Abstract Previous studies have treated the impulse buying tendency as a generalized consumer trait consistent across product categories. This study extends previous conceptualizations and treats impulse buying tendency as context or product category specific.
Michael A. Jones, Kristy E. Reynolds, Seungoog Weun, Sharon E. Beatty   +3 more
openaire   +1 more source

Impulse buying tendencies among online shoppers in Sweden

Journal of Research in Interactive Marketing, 2017
PurposeThe purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.Design/methodology/approachData were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically ...
Maria Ek Styvén, Tim Foster, Åsa Wallström   +2 more
openaire   +1 more source

Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency

Journal of Retailing and Consumer Services, 2021
Abstract Earlier researchers have observed that an individual consumer's mood plays a significant role in increasing the impulsiveness, which leads to impulsive buying. The literature on shoppers' motivational traits has profoundly acknowledged the impact of these traits and mood regulation constructs on individual shopping values.
Chandan Parsad, Sanjeev Prashar, T. Sai Vijay, Mukesh Kumar   +3 more
openaire   +1 more source

Trait Predictors of Online Impulsive Buying Tendency: A Hierarchical Approach

Journal of Marketing Theory and Practice, 2011
The Internet represents a new marketing channel that can stimulate buying impulsiveness. With Mowen's 3M model as a theoretical framework, this paper examines the trait predictors of this online buying tendency. Buying impulsiveness (surface trait) is positively affected by Internet addiction (situational trait), need for arousal (elemental trait), and
Tao Sun, Guohua Wu
openaire   +1 more source

Impulse buying tendencies among Indian consumers: scale development and validation

Journal of Indian Business Research, 2016
Purpose The purpose of this paper is to conceptualize, develop and validate the measurement of impulse buying tendency India, an emerging market in Asia. Design/methodology/approach The conceptualization of India’s impulse buying tendency (IBT) has been based on a review of academic literature and an analysis of qualitative data from 30 observations
Sheetal Mittal, Deepak Chawla, Neena Sondhi   +2 more
openaire   +1 more source

Individual differences in impulse buying tendency: feeling and no thinking

European Journal of Personality, 2001
A 20‐item scale to measure general impulse buying tendency was developed and validated in two studies. The scale includes cognitive aspects (e.g. lack of planning and deliberation) and affective aspects (e.g. feelings of pleasure, excitement, compulsion, lack of control, regret). The scale correlated significantly with reported purchase frequencies of
Bas Verplanken, Astrid Herabadi
openaire   +1 more source

An exploration of Taiwanese adolescents' impulsive buying tendency.

Adolescence, 2005
The purpose of this study was to examine via a questionnaire the personal characteristics and impulsive buying tendencies of 15- to 19-year-old Taiwanese adolescents. Results indicated that the impulsive buying was significantly associated with gender, age, and amount of pocket money available.
Chien-Huang, Lin, Hung-Ming, Lin
openaire   +1 more source