Results 211 to 220 of about 17,527 (238)

Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency

International Journal of Strategic Decision Sciences, 2019
Employing eight personality traits as suggested by Mowen, this study attempts to decipher the relationships these traits have with social conformity and impulsive buying tendency and between social conformity and impulsive buying tendency within one integrated framework. With data collected from 386 respondents, the article examines the relationship of
Chandan Parsad, Sanjeev Prashar, Vijay Sai Tata   +2 more
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Measuring the Impulse Buying Tendency: A Construct Validity Assessment

2014
This paper presents a construct validity assessment of the impulse buying tendency. The Rook and Fisher (1995) and Beatty and Ferrell (1996) scales are evaluated for convergent, discriminant, and nomological validity.
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Risk Aversion Behaviors of Consumers with Different Impulse Buying Tendency

2014 Seventh International Symposium on Computational Intelligence and Design, 2014
In order to know more about the rational factors in consumer irrational behavior, this paper analyzed 370 consumers' actual online shopping data with nonparametric test, trying to find out whether there are any risk aversion behavior discrepancies among consumers with different impulse buying tendency.
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Organic food consumer and impulsive buying tendency

2019
Although impulsive buying has been investigated for nearly 70 years, almost no research has examined this phenomenon on the organic food consumers. In the last 20 years, the organic food market has been reaching significant values worldwide and it is a market composed by consumers that have special attention and care when shopping. In order to increase
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Intrinsic and extrinsic motivations affecting impulse-buying tendency in mobile shopping

Social Behavior and Personality: an international journal, 2018
I investigated whether or not the components of the technology acceptance model (TAM), such as cognitive and affective factors, could predict impulse-buying tendency and shopping attitude in a mobile shopping environment. Participants were 234 consumers who had experience of mobile shopping.
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Sustainable Store Atmospherics Cues as Drivers of Impulse Buying Tendencies

The pandemic has significantly transformed the retail industry, particularly physical stores, altering consumer attitudes toward fast fashion retail. This study examines the “New Retail Normal”, focusing on how store atmosphere dimensions influence store image, store satisfaction (SS), and their relationship with impulse buying.
Aashish Mehra, Sneha Rajput, Serhat Ata
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Pathway of Online Impulsive Buying Tendency Research (2007-2024): Bibliometric Analysis

RSF Conference Series: Business, Management and Social Sciences
The goals of this study were to assess the body of knowledge about the propensity for online impulsive purchasing, to rectify the shortcomings of past reviews, and to provide academics and industry professionals with an up-to-date, thorough overview of the state of research in the field of online impulse buying tendency.
Rizka Zulfikar, Farida Yulianti, Lamsah Lamsah, Teguh Wicaksono, Purboyo Purboyo   +4 more
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Exploring the factors driving impulse buying tendency on advertisements of Facebook

Proceedings of the 10th International Conference on Education Technology and Computers, 2018
Nowadays, advertising on Facebook has grown into a highly popular marketing channel, resulting in how advertisements can capture users' attention becomes a vital issue for practitioners and researchers. This study aims to use the Social Learning Theory as a theoretical foundation to investigate how the social-feature factor, perceived herd behavior on ...
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THE RELATIONSHIP BETWEEN CONSUMERS’ SELF CONSTRUAL AND IMPULSIVE BUYING TENDENCY

2020
Impulsive buying is an increasing consumption behavior in consumer societies. The relationship between consumers' self-construals and impulsive buying tendencies is important for understanding intercultural differences. In the studies conducted, it is seen that the self-construal is generally discussed with two dimensions as individual self and ...
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The role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study

Journal of Strategic Marketing, 2022
Jiseon Ahn, Jookyung Kwon
exaly