Results 181 to 190 of about 3,092 (266)

Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory

open access: yesSustainable Development, EarlyView.
ABSTRACT This study examines how celebrity endorsements drive sustainable consumption by shaping purchase intentions for green moisturizers in China, integrating the Theory of Planned Behavior (TPB) and Source Credibility Theory (SCT). Surveying 700 consumers and applying partial least squares structural equation modeling (PLS‐SEM), we find celebrity ...
Muni Ni‐Ying   +4 more
wiley   +1 more source

The General Disease Factor (“d”): First Empirical Evidence From China

open access: yes
Med Research, EarlyView.
Hongyi Sun   +4 more
wiley   +1 more source

The power of expressed humility: Early stage investors' reaction to humble entrepreneurs

open access: yesStrategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary We examine how entrepreneur‐expressed humility affects early stage investors' willingness to fund new ventures. In pitching contexts where investors rely on relational cues and implicit prototypes of entrepreneurs, we theorize three distinct pathways through which expressed humility shapes funding decisions. First, building on
Laurent Vilanova, Ivana Vitanova
wiley   +1 more source

Values and visibility: How CEO activism influences private and public consumer choices

open access: yesStrategic Management Journal, EarlyView.
Abstract Research Summary Firms' and executives' stances on controversial issues affect consumer behavior. This “political consumerism” might be motivated by ideology and a desire to signal to peers, and thus vary for private and public purchases. We conduct an experiment with 1198 consumers to study how purchase visibility affects responses to CEO ...
Young Hou, Christopher Poliquin
wiley   +1 more source

The History and Ideas of George Herbert Mead's Pragmatism and Its Relevance for Operational Research and Systems Thinkers

open access: yesSystems Research and Behavioral Science, EarlyView.
ABSTRACT George Herbert Mead is an oft forgotten or ignored American philosopher who was one of the originators of pragmatism. Today, he is recognised as a creative thinker who has teased out knotty problems that others in the field had not realised were problems. Understanding Mead's analysis has been made difficult because he died prematurely without
Richard Ormerod
wiley   +1 more source

“There is a Place for Us Here”: Exploring Sex, Gender, Reproduction, Sexual Behavior, and Orientation Narratives Supporting Students With Queer Genders in Biology Courses

open access: yesJournal of Research in Science Teaching, EarlyView.
ABSTRACT Queer undergraduates describe a climate in STEM fields and classrooms that is both hostile to and silent on queer identities, leading to experiences of social exclusion, devaluation as a scientist, and discrimination. In the few studies that have specifically focused on trans and non‐binary undergraduates (i.e., students with queer genders ...
Sarah L. Eddy   +8 more
wiley   +1 more source

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