Results 281 to 290 of about 299,857 (400)

“Less Is More” for Health: How Minimalism Reshapes Food Consumption Patterns and Preferences

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Minimalism has become an increasingly prevalent lifestyle, yet its influence on consumers’ food consumption patterns and preferences has not been examined previously. Across three main studies and a supplementary study (N = 1,105), we find replicating evidence that minimalism can reduce preference for unhealthy food consumption while promoting
Eda Sayin, Sumit Malik
wiley   +1 more source

Emerging Sources, Formats, Channels, Devices, and Audiences in Modern eWOM Communications

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This conceptual paper examines how electronic word‐of‐mouth (eWOM) has evolved beyond traditional text‐based reviews posted on online communities and e‐commerce platforms to encompass diverse formats, sources, channels, and audiences in today's digital landscape.
Raffaele Filieri   +2 more
wiley   +1 more source

Toward a Better Understanding of Minimalistic Motives: Consumption Typology, Scale Development, and Validation

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Recent research has acknowledged that a large and growing number of consumers worldwide have adopted a minimalistic philosophy and engaged in minimalistic consumption. However, extant research has generally grouped all minimalists together, thus limiting the theoretical and practical relevance of minimalism to the field of marketing.
Aniruddha Pangarkar   +2 more
wiley   +1 more source

Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Immersive technologies, such as augmented reality and virtual reality, enrich daily life with numerous benefits but also introduce risks such as impulsive spending and escapism. Despite their growing influence, the psychological mechanisms underlying these effects and the impact on consumer well‐being remain underexplored.
Sungeun Ange Kim, Sheau Fen Crystal Yap
wiley   +1 more source

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