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A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano   +3 more
wiley   +1 more source

Feasibility of paediatric schistosomiasis prevention with praziquantel, Madagascar. [PDF]

open access: yesBull World Health Organ
Marchese V   +22 more
europepmc   +1 more source

Incertitudes identitaires

open access: yes, 1994
/Gérard, Bertrand (ed.)   +1 more
openaire   +1 more source

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