Results 221 to 230 of about 3,820 (257)

Developing the Incongruity-Resolution Theory

2010
The idea of incongruity-resolution has frequently been suggested as an account of many types of joke. However, there is no precise statement either of this ``theory'' nor of its main concepts (incongruity and resolution), and different authors may disagree on details. We concentrate on two particular variants and attempt to clarify what would be needed
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The Incongruity Theory And Temel Jokes In Virtual Space

2016
Selected examples of Temel jokes taken from the website "e-fikra.net" are examined in the context of the theory of comedy known as "The Incongruity Theory". Consequently, it is argued that this theory holds its validity in virtual space, as the examples studied will show.
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ON THE INCONGRUENCE OF THEORY AND PRACTICE IN BEHAVIOR RESEARCH: WHAT CAN AND SHOULD BE DONE ABOUT IT

Revista Mexicana de Análisis de la Conducta, 2011
Your Majesty, Your Royal Highnesses, Ladies and Gentlemen, The medical sciences are mutually interdependent. Progress in one field is often closely associated with development in others….It is not always such progress, as immediately are useful and of benefit, which should be considered as especially important; this character can also be attributed to ...
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The incongruity of theory and practice

Society, 1988
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Theory of Domination of Criminal Acts: : Incongruities of Brazilian doctrine and jurisprudence 

2013
A doutrina penal brasileira há muito tem dispensado um tratamento absolutamente incongruente no tocante à teoria do domínio do fato, sobretudo, por confundir as concepções de Welzel e de Roxin, bem como por misturar categorias e fundamentos dogmáticos incompatíveis entre si. Um exame aprofundado da jurisprudência nacional demonstra que tal problemática
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Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches

Marketing Theory, 2004
Eun－Ju Lee, David W Schumann
exaly  

Chapter 7. Incongruity theory and the concept of incongruity

1999
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Understanding schema incongruity as a process in advertising: Review and future recommendations

Journal of Marketing Communications, 2013
Hye Jin Yoon
exaly  

Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change

Journal of Marketing Management, 2012
Kavita Srivastava
exaly  

Towards a neural circuit model of verbal humor processing: An fMRI study of the neural substrates of incongruity detection and resolution

NeuroImage, 2013
Yu-Chen Chan, Tai-Li Chou, Hsueh-Chih Chen   +2 more
exaly