Results 31 to 40 of about 3,820 (257)
Developing the Incongruity-Resolution Theory [PDF]
The idea of incongruity-resolution has frequently been suggested as an account of many types of joke. However, there is no precise statement either of this ``theory'' nor of its main concepts (incongruity and resolution), and different authors may ...
Ritchie, Graeme
core
Since late 2021, serious allegations have been made against physicist Erwin Schrödinger, ranging from pedophilia to serial sexual abuse. These accusations have significantly tarnished the Nobel Prize winner's public reputation. The ongoing debate has repeatedly raised the question of whether, and to what extent, these grave allegations are justified ...
Magdalena Gronau, Martin Gronau
wiley +1 more source
ABSTRACT As climate change and environmental deterioration continue to escalate due to substantial CO2 emissions, nations worldwide are implementing approaches to alleviate CO2 emissions and accomplish carbon neutrality (CNE) goals. The current study examined CNE objectives for five selected nations in Africa, spanning from 1990 to 2022.
John Wiredu +4 more
wiley +1 more source
Charles Darwin’s “Scientific Wit”: Incongruity, Species Fixity & The Nonsense of Looking [PDF]
Critics have often noted Darwin’s enthusiastic curiosity (Beer, Levine, Amigoni, Schmitt, Browne) in theJournal of Researches(1839)—particularly its “intensely libidinous” nature (Beer)—but his “strange antics” and numerous instances of “amusement” have ...
Lee, Louise
core +2 more sources
Grasping political cartoons? Not an easy matter
The article focuses on the interpretation of political cartoons and the means of expression a cartoonist uses to convey a message: visual metaphors, visual metonymies as well as metaphors inferred from the image and/or text.
Dafina Ivanova Genova
doaj +1 more source
Corporate Environmental Innovation and Environmental Decoupling: International Evidence
ABSTRACT This study investigates whether environmental innovation reduces environmental decoupling, defined as the mismatch between a company's environmental disclosures and its actual environmental performance. Drawing on legitimacy theory, we argue that environmental innovation represents a substantive organizational response that reduces companies ...
Rasmi Meqbel +3 more
wiley +1 more source
Using a Within-Subjects Design to Examine Schema Congruity Theory at the Individual Level
The research tests the inverted U shape relation between perceived incongruity and product evaluation at both the average level and at the individual level.
Gao, Xin +5 more
core +2 more sources
SCHEMA CONGRUITY – A BASIS FOR EVALUATING AMBIENT ADVERTISING EFFECTIVENESS [PDF]
The purpose of this paper is to develop a theoretical basis for evaluating ambient advertising in relation to the schema. Ambient advertising, a creative form of out-of-home advertising that conveys direct and contextual messages by using and often ...
Jurca Maria Alina, Plăiaș Ioan, ,
doaj
Philosophical perspectives on humour and laughter [PDF]
This dissertation looks at some of the most important theories of humour and laughter, and aims to consider how successful or otherwise those theories have been in explaining these complex phenomena.
Lippitt, John
core

