Results 81 to 90 of about 3,820 (257)
ABSTRACT Establishing voluntary labor standards depends on securing the voluntary engagement of multiple actors with potentially diverging interests. This paper examines the legitimation politics and processes surrounding attempts to develop local labor standards through an empirical study of local employment charters in England.
Ceri Hughes +2 more
wiley +1 more source
Incongruity in Humour: Root Cause or Epiphenomenon?
Humour and incongruity appear to be constant bedfellows, for at the heart of every joke one can point to some degree of absurdity, illogicality or violation of expectation.
Tony Veale Department, Tony Veale
core
Do Accruals Convey Information About Future Cash Flows? A Re‐Examination of Inferences Drawn
ABSTRACT An important stream of literature spanning decades has drawn conflicting inferences regarding whether accrual accounting serves the purposes prescribed by the Conceptual Framework by conveying information about future cash flows. We help reconcile this literature by demonstrating that tests of the relative abilities of current earnings and ...
Jacob Jaggi +2 more
wiley +1 more source
Ad-Brand Schema Incongruity Effects on Engagement with Facebook Posts
This study takes schema theory and schema incongruity and applies them to modern advertising on Facebook. Ad-brand schema incongruity’s effects are measured with a psychological social media engagement scale.
Glatter, Drake
core
Ironic effect on emotional response and attitude: moderating role of incongruity degree. [PDF]
This dissertation probed the relationship between degree of incongruity, emotional response and attitude in an advertising context based on Mandler’s (1982) schema incongruity theory.
Gu, junwen
core +1 more source
Abstract Research on institutional logics provides ample evidence that market logic and its associated practices have spread across fields within capitalist societies – a phenomenon commonly called ‘marketization’. However, logics research has paid little attention to the individual‐level mental processes that facilitate marketization.
Moritz Gruban, Aurélien Feix
wiley +1 more source
Rethinking Interpersonal Humour in Organizations: Clarifying Constructs and Charting A Path Forward
Abstract Organizational humour research is accelerating; however, scholars seem to disagree on how to conceptualize and operationalize interpersonal humour. A widely used approach draws from personality psychology and conceptualizes humour as a typology of four styles.
Cecily D. Cooper +2 more
wiley +1 more source
Drawing upon consumer-brand disidentification theory and balance theory, this study examines symbolic and ideological incongruity in consumer-brand relationships through an original conceptual model shaped by negative past experiences, brand trust ...
Gurce, Merve Yanar +2 more
core +2 more sources
Conversational Incongruity and Humor in Facebook Memes: A Pragmatic Study of Online Language Use
Memes serve not only as entertainment but also as linguistic texts that reflect how humor is pragmatically constructed. This study examines how humor is generated through the creation of implicatures in conversational memes by analyzing the flouting of ...
Hasbiya Miryami Jundiyaturrahman +3 more
doaj +1 more source
Ironic effect on emotional response and attitude: moderating role of incongruity degree.
This dissertation probed the relationship between degree of incongruity, emotional response and attitude in an advertising context based on Mandler’s (1982) schema incongruity theory.The schema incongruity theory has been studied by psychologists to ...
Gu, Junwen
core

