Exploring Factors Affecting the Effectiveness of Business Training in The Microfinance Sector: Using Industrial Marketing Purchasing (IMP) Approach [PDF]
Business Ethics and Leadership, 2020 Microfinance institutions provide business training to its clients/owner managers to start and expand businesses. The literature reveals that business training given by MFIs helps improve the performance of both the MFIs and its clients (i.e., Owner ...
Ruwan Abeysekera
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MRFM-analysis for customer segmentation in the industrial equipment market
Управленец, 2023 It is of high importance for enterprises to identify, group and prioritize customers with similar needs in order to develop an individual approach to each of these groups.
Marina E. Tsoy +1 more
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Toward a Theoretical Framework of Relationship Marketing in the Business Context
Tržište, 2019 Purpose – This paper addresses the issues related to the practice of relationship marketing at the organizational level. Considering the influence of various factors, this study offers a theoretical framework necessary to create, maintain, and enhance ...
Kawsar Ahmmed +4 more
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Studying and Prioritization of Mediating Factors of Market-Orientation in Supply Chain Performance using TOPSIS Technique [PDF]
Journal of Applied Research on Industrial Engineering, 2014 The present study aimed to explore the role of mediating factors of market orientation with regard to supply chain performance to help the firms achieve high levels of performance via identification of mediating factors of market orientation effective on
Rahim Moein
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International Journal of Engineering Business Management, 2015 To gain a competitive advantage on industrial markets, suppliers need to understand what motivates their customers to collaborate in long-term buyer-supplier relationships.
Bernd Markus Zunk
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Customer Ranking Model for Project Businesses: A Case Study from the Automotive Industry
International Journal of Engineering Business Management, 2014 For technology-orientated enterprises that operate project-based businesses, the goal-oriented allocation of scarce marketing resources has great potential to help consolidate their competitive position.
Bernd Markus Zunk, Volker Koch
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Journal of Business Economics and Management, 2011 The paper aims to contribute to the body of knowledge on client commitment in business-to-business professional services by developing and testing two alternative models: one based on the Relationship Marketing (RM) approach and the second on the ...
Barbara Čater +2 more
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The Role of Relationships in Initiating the Internationalisation Process in B2B Markets
Entrepreneurial Business and Economics Review, 2017 Objective: The objective of this paper is to evaluate how companies use the relationship capital when initiating the internationalisation process and how the development of a business network affects this process.
Bartosz Deszczyński +2 more
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Design and validation of a sustainable marketing model based on consumer behavior management [PDF]
ارزش آفرینی در مدیریت کسب و کارThe present study was conducted with the aim of designing and validating a sustainable marketing model based on consumer behavior management in the automotive industry.
Mona Yaghoobi Zanjani +2 more
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Designing a model of institutionalization of organizational culture based on synergy in the tourism holding of Parsian Hotels Group [PDF]
ارزش آفرینی در مدیریت کسب و کارThe main goal of the current research is to institutionalize an organizational culture based on synergy. In this research, descriptive-quantitative research method was used.
Behnam Rahemi +2 more
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