Results 171 to 180 of about 3,128 (185)
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Antecedents of functional integration during new product development: The purchasing–marketing link
Industrial Marketing Management, 2016Javier González-Benito +2 more
exaly
Co-management of purchasing and marketing: Why, when and how?
Industrial Marketing Management, 2016Stephan M Wagner, Andreas Eggert
exaly
Why integrating purchasing with marketing is both inevitable and beneficial
Industrial Marketing Management, 2009Arun Sharma, Gopalkrishnan R Iyer
exaly
Aligning Marketing and Purchasing for new value creation
Industrial Marketing Management, 2016Roberta Bocconcelli +2 more
exaly
Barriers of purchasing departments' involvement in marketing service procurement
Industrial Marketing Management, 2009Evi Hartmann +2 more
exaly
When the purchasing agent is a committee: Implications for industrial marketing
Industrial Marketing Management, 1995Richard E Plank
exaly
International Marketing and Purchasing of Industrial Goods Features of a European Research Project
European Journal of Marketing, 1980exaly