Results 121 to 130 of about 552,874 (378)
Journal of Consumer Behaviour, EarlyView.ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel +3 more
wiley +1 more source
LekturPendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif menggunakan metode survei. Populasi pada penelitian ini merupakan pengikut akun Instagram @jogjaeverycore yang berjumlah 2,668 orang.
Pasca Widya Narendra, Ulfah Hidayati
doaj +1 more source
Constructing Deliciousness Through Instagram: The Aesthetics of Foodstagram [PDF]
, 2019 In the Middle Ages, food presentations were more important then how the food taste. And in this digital era, since the past few years that kind of concept revert in such an unexpected way—through food sharing on Instagram. The activity of sharing food to
Agung, L. (Lingga ) +1 more
core
Multimedia big data computing for in-depth event analysis [PDF]
, 2015 While the most part of ”big data” systems target text-based analytics, multimedia data, which makes up about 2/3 of internet traffic, provide unprecedented opportunities for understanding and responding to real world situations and challenges ...
Ayguadé Parra, Eduard +2 more
core +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This review critically synthesizes and extends the influencer marketing literature by exploring how relational, psychological, and contextual mechanisms shape consumers' behavioral responses in digital environments. Adopting a multi‐method research approach, Study 1 presents an extensive TCCM (Theory, Context, Characteristics, and Methodology)–
Md Abdul Alim +3 more
wiley +1 more source
Journal of Islamic Economics Lariba, 2022 This study analyzes how the use of Instagram posts, Instagram stories, and Instagram reels impact brand awareness of the Muslim clothing brand Zombasic. This study uses quantitative research methods with multiple linear regression data analysis techniques.
openaire +2 more sources
The current usage of Instagram in neurosurgery
Interdisciplinary Neurosurgery, 2020 Abstract Aim Social media usage in healthcare is increasing exponentially. Instagram is a worldwide popular social media smartphone application (SPA) with personal and institutional accounts intended for patient education and publicity. Our aim is to evaluate the prevalence of neurosurgery on Instagram.
Yakar, Fatih, Jacobs, R., Agarwal, N.
openaire +3 more sources
INSTAGRAM SEBAGAI AJANG EKSISTENSI DIRI Studi Fenomenologi Mengenai Pengguna Instagram Sebagai Ajang Eksistensi Diri Pada Mahasiswa Ilmu Komunikasi Fisip Unpas [PDF]
, 2016 ABSTRAK Penelitian ini berjudul Instagram sebagai Ajang Eksistensi Diri (Studi Fenomenologi Mengenai Pengguna Instagram Sebagai Ajang Eksistensi Diri Pada Mahasiswa Ilmu Komunikasi Fisip Unpas).
Nabilla Aprilia, 112050003
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT Artificial intelligence (AI) influencers, nonhuman characters powered by AI, have garnered a significant following on social media in recent years. Through two between‐subjects online experiments (n = 957), this study investigates the impact of AI influencers' appearance realism and self‐disclosure on consumer perceptions (humanness and ...
Terry Haekyung Kim, Hyunjoo Im
wiley +1 more source