Results 171 to 180 of about 586,813 (362)
Effect of Perceived Brand Matter and Consumer Engagement moderated By Perceived Popularity and Perceived Likelihood on Adding Value of Adidas Brand Co-Promotion on Instagram Users [PDF]
, 2023 Stefanus Raynaldo +2 more
openalex +1 more source
The Phenomenon of Creepiness in a Digital Marketing World
Psychology &Marketing, EarlyView.ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova +3 more
wiley +1 more source
WORD FORMATION ANALYSIS FOUND IN ENGLISH SLANGS USED BY JUSTIN BIEBER ON INSTAGRAM
, 2021 Entika Fani Prastikawati +2 more
openalex +2 more sources
Psychology &Marketing, EarlyView.ABSTRACT Responsible innovation (RI) seeks to align innovation processes with societal values and ethical principles. Understanding how consumers perceive RI is crucial, as innovation failures often arise from mismatches between managerial intentions and consumer expectations.
Stefan Hoffmann +4 more
wiley +1 more source
KESENIAN DAN TEKNOLOGI SEBAGAI MEDIA KOMUNIKASI DAKWAH (STUDI TERHADAP AKUN INSTAGRAM @gazali_rumi)
, 2021 Rahmi Hartati
openalex +2 more sources
Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement
Psychology &Marketing, EarlyView.ABSTRACT As Generative Artificial Intelligence (GenAI) platforms, such as ChatGPT, have transformed digital search querying behavior, mounting operational costs challenge firms to explore alternative monetization strategies beyond traditional subscription models.
Veronica Rosendo‐Rios, Paurav Shukla
wiley +1 more source
MANAJEMEN PRIVASI KOMUNIKASI MAHASISWA UPN VETERAN JAKARTA PADA FITUR CLOSE FRIEND DI INSTAGRAM
, 2022 Fiona Azzahra +2 more
openalex +2 more sources
Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
Psychology &Marketing, EarlyView.ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico +2 more
wiley +1 more source