Results 11 to 20 of about 586,813 (362)
The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election [PDF]
arXiv.org, 2018 The present study argues that political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space.
Michael Bossetta
semanticscholar +3 more sources
Sustainability, brand authenticity and Instagram messaging
Journal of business researchSandy Bulmer +3 more
openalex +2 more sources
Sociolinguistics Perspectives on Gender Patterns in Instagram [PDF]
, 2020 This article focused on the the gender patterns that were found in the social media Instagram based on the sociolinguistics point of view. There were two research questions were arisen what types of the gender patterns that were found in the social media
Ahmad, A. (Arimuliani) +2 more
core +3 more sources
Sustainability, 2023 Instagram is a critical tool for the selection of tourism destinations. Instagram travel influencers seem to play a significant role in this process, often using geo-location data to make their posts even more impactful.
Eleni Kilipiri +2 more
semanticscholar +1 more source
Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse
Electronic Markets, 2023 Advances in digital platforms allow influencers to use live shows to showcase products, which has given rise to live-stream shopping. Moreover, new communication forms have emerged, such as the metaverse.
S. Barta, R. Gurrea, C. Flavián
semanticscholar +1 more source
BMC Public Health, 2023 Background Evidence suggests that experimentation with e-cigarettes among young people is increasing. Social media is widely used by young people with user-generated content and influencer marketing particularly influential in promoting products.
Marissa J. Smith +3 more
semanticscholar +1 more source
Keep it #Unreal: Exploring Instagram Users’ Engagement With Virtual Influencers in Tourism Contexts
Journal of Hospitality & Tourism Research, 2023 As an emerging category of non-human influencers, virtual influencers (VIs) have received increasing attention on social media. While VIs generate high user engagement, the underlying factors that drive social media engagement are poorly understood ...
Li Xie-Carson +2 more
semanticscholar +1 more source
EFFECT OF USING INSTAGRAM STORIES ON PHUBBING BEHAVIOR IN THE GENERATION Z OF SALATIGA
Profetik, 2020 Instagram Stories is one of the main features of Instagram. Indonesia becomes one of the most active countries in using and creating Instagram Stories content compared to other countries.
Lifia Monica Christian, Phang +2 more
doaj +1 more source
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
California Management Review, 2020 Influencer marketing represents a $10 billion industry in 2020 and is becoming of increasing relevance for many firms, especially those operating in a business-to-consumer environment.
M. Haenlein +5 more
semanticscholar +1 more source
International Journal of Advertising, 2021 Social media influencers are increasingly employed as product endorsers, and a growing body of academic research confirms that influencers are an effective advertising instrument.
Loes Janssen, A. Schouten, E. Croes
semanticscholar +1 more source