Results 11 to 20 of about 116,957 (292)
Sustainability, 2023 Instagram is a critical tool for the selection of tourism destinations. Instagram travel influencers seem to play a significant role in this process, often using geo-location data to make their posts even more impactful.
Eleni Kilipiri +2 more
semanticscholar +1 more source
BMC Public Health, 2023 Background Evidence suggests that experimentation with e-cigarettes among young people is increasing. Social media is widely used by young people with user-generated content and influencer marketing particularly influential in promoting products.
Marissa J. Smith +3 more
semanticscholar +1 more source
Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse
Electronic Markets, 2023 Advances in digital platforms allow influencers to use live shows to showcase products, which has given rise to live-stream shopping. Moreover, new communication forms have emerged, such as the metaverse.
S. Barta, R. Gurrea, C. Flavián
semanticscholar +1 more source
Keep it #Unreal: Exploring Instagram Users’ Engagement With Virtual Influencers in Tourism Contexts
Journal of Hospitality & Tourism Research, 2023 As an emerging category of non-human influencers, virtual influencers (VIs) have received increasing attention on social media. While VIs generate high user engagement, the underlying factors that drive social media engagement are poorly understood ...
Li Xie-Carson +2 more
semanticscholar +1 more source
Reaching a Wider Audience: Instagram’s Role in Dairy Cow Nutrition Education and Engagement
Animals, 2023 Simple Summary Despite its significance, the general public frequently misses out on scientific knowledge about the nutrition and health of dairy cows. Our study used Instagram, a well-known social media platform, to engage and inform a larger audience ...
E. Muca +12 more
semanticscholar +1 more source
International Journal of Economics and Management Research, 2023 This study aims to analyze the effect of promotions on Instagram, prices and menu variety on purchasing decisions for Hanan Catering in Bandung City. This research approach uses the approachscientificto test the justification of the proposed hypothesis ...
Politeknik Pratama +6 more
semanticscholar +1 more source
Journal of Hospitality & Tourism Research, 2023 Despite the growing role of virtual influencers in the tourism and hospitality business, there is a lack of research on Gen Z travelers’ trust in Instagram marketplace and virtual influencers. Thus, this study applied trust transfer theory to explore how
Miju Choi, Youngjoon Choi, Hwabong Lee
semanticscholar +1 more source
Perspektif: Jurnal Ilmu-ilmu Sosial, 2021 This research aims to analyse the phenomenon of self-disclosure and determine the type of self-disclosure of female Instagram celebrities in Medan as popular culture on Instagram social media.
Yolanda Harahap +2 more
doaj +1 more source
The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis, 2023 The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users.
Geofakta Razali +4 more
semanticscholar +1 more source
AtTabsyir: Jurnal Komunikasi Penyiaran Islam, 2020 Instagram merupakan salah satu media yang dimanfaatkan mahasiswa KPI untuk menyampaikan pesan dakwah kepada khalayak dan sebagai akses pesan dakwah bagi mahasiswa agar mempermudah dakwah yang di terima oleh mad’u.
Yosieana Duli Deslima
doaj +1 more source