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Marketing Investment and Intangible Brand Capital
Journal of Economic Perspectives, 2022 US companies invested over $500 billion in 2021 in intangible brand capital, over 2% of GDP. During the past decade, US companies have also been growing their internal marketing capabilities, an often overlooked source of human capital. We discuss the private and social benefits of these intangible brand capital stocks.
Bart J Bronnenberg +2 more
exaly +2 more sources
, 2022 Abstract In this chapter, Dick Bryan, Mike Rafferty, and Duncan Wigan trace the increasing significance of intangible capital and outline the analytical challenges this poses for the global wealth chain project and the practical challenges this poses for regulators seeking to gain traction on it.
Bryan, Dick +2 more
openaire +1 more source
Financing Intangible Capital [PDF]
SSRN Electronic Journal, 2015 Firms finance intangible investment through employee compensation contracts. In a dynamic model in which intangible capital is embodied in a firm's employees, we analyze the firm's optimal decisions of intangible investment, employee compensation contracts, and financial leverage.
Qi Sun, Mindy Z. Xiaolan
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Intangible capital and firms' productivity [PDF]
Industrial and Corporate Change, 2009 Firms competitive strategy in industrialised countries is increasingly based on activities such as the inventions of new processes and products, the improvements of the employees skill, the creation of a reputation for company’s products. All these actions intend to increase firms economic performances and are labeled as “intangible capital.” The aim ...
MARROCU, EMANUELA +2 more
openaire +5 more sources
Intangible Capital and Leverage [PDF]
SSRN Electronic Journal, 2017 This study investigates the causal effect of intangible capital on leverage. We use court invalidations of patents by the U.S. Court of Appeals for the Federal Circuit as a proxy for reductions in intangible capital and mitigate endogeneity concerns by exploiting random assignment of judges to court cases. Using an instrumental variable research design,
Philipp Horsch, Philip Longoni
openaire +3 more sources
The Economics of Intangible Capital
Journal of Economic Perspectives, 2022 Intangible assets are a large and growing part of firms’ capital stocks. Intangibles are accumulated via investment—foregoing consumption today for output in the future—but they lack a physical presence. Rather than stopping with this “lack,” we instead focus on the positive properties of intangibles.
Nicolas Crouzet +3 more
openaire +1 more source
Intangible Capital and Economic Growth [PDF]
Finance and Economics Discussion Series, 2006 Published macroeconomic data traditionally exclude most intangible investment from measured GDP. This situation is beginning to change, but our estimates suggest that as much as $800 billion is still excluded from U.S. published data (as of 2003), and that this leads to the exclusion of more than $3 trillion of business intangible capital stock.
Carol Corrado +2 more
openaire +3 more sources
Intangible Capital, 2016 Purpose: The objective of this article is to know if there are differences in the variables that explain the entrepreneurial intention of the Physical Activity and Sport Science students addressing academic training and gender of them.
María Huertas González Serrano +5 more
doaj +1 more source
Behaviour of culinary tourists: A segmentation study of diners at top-level restaurants
Intangible Capital, 2018 Aim: The main aim of this research is to characterize the tourists visiting top-level restaurants to ascertain the profile of this type of customer, their behaviour and their influence on the destinations where they are located.
Natalia Daries +3 more
doaj +1 more source
El poder del conocimiento tácito: por encima del aprendizaje organizacional
Intangible Capital, 2007 Tenemos que huir de la falsa dicotomía entre procedimiento y espontaneidad porque esta es artificial. Un buen vendedor no es el que ejecuta procedimientos es el que se hace pasando por las distintas etapas respecto al procedimiento hasta dominarlo, de ...
Angel Luis Arbonies, Igor Calzada
doaj +1 more source