Results 221 to 230 of about 1,472,267 (235)

Data Broadcasting and Interactive Television

Proceedings of the IEEE, 2006
Gun Bang
exaly  

The influence of product involvement on consumers’ interactive processes in interactive television

Marketing Letters, 2007
Shalom Levy
exaly  

Affective usability evaluation for an interactive music television channel

Computers in Entertainment, 2004
Konstantinos Chorianopoulos, Diomidis Spinellis   +1 more
exaly  

Cultural differences affect interactive television advertising

Journal of Marketing Communications, 2016
Jennifer A Robinson, Steven Bellman, Duane Varan   +2 more
exaly  

Integrating a game with a story—lessons from interactive television concept design

Computers and Graphics, 2004
Petri Lankoski
exaly  

Electric Agents: Combining Collaborative Mobile Augmented Reality and Web-Based Video to Reinvent Interactive Television

Computers in Entertainment, 2014
Glenda Revelle, Hiroshi Horii, Rafael A. Ballagas   +2 more
exaly  

Searching for the Holy Grail: Images of Interactive Television

New Media and Society, 2001
exaly  

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Journal of Interactive Marketing, 2010
Patrick De Pelsmacker
exaly  

Designing new interfaces for digital interactive television usable by older adults

Computers in Entertainment, 2008
Mark Rice
exaly  

Interactive television

Proceedings of the IEEE, 1995
exaly