Results 251 to 260 of about 5,787,297 (305)

Internal Market Orientation: Construct and Consequences [PDF]

Journal of Business Research, 2004
Research in services has long recognized the need for managers to focus internally on employees as well as externally on customers. This internal focus is the domain of internal marketing.
Ian Lings
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Embracing the International Market:

2017
This book chapter gives an overview of the commercial film and television production sector in the Netherlands. The sector has undergone fundamental changes in the past two decades. The enormous growth of television programming produced for public and commercial broadcasters after the re-regulation of the audiovisual market, together with the increased
Müller, E., van der Zande, Daisy
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Linking market orientation to international market selection and international performance

International Business Review, 2011
One key strategic decision in a firm’s internationalization process is the international market selection (IMS). IMS must match the firm’s own-specific resources and capabilities for optimal performance. This research, drawing on the resource-based view, investigates how a firm’s market orientation (MO) resources and capabilities influences the firm’s ...
He, Xinming, Wei, Yingqi
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The Impact of Internal and External Market Orientations on Firm Performance [PDF]

Journal of Strategic Marketing, 2009
The relationship between internal market orientation (IMO), market orientation (MO), and firm performance is examined using structural equations modelling.
Ian Lings, Gordon E Greenley
exaly   +2 more sources

Market Intelligence for International Markets

Marketing Intelligence & Planning, 1989
Based on the scanning modes of Scottish exporters of construction services, the authors conclude that significant deficiencies exist in information flows within firms. The need for mixed scanning is recommended, combining objective knowledge with experiential knowledge.
Fletcher, K., Wheeler, Colin
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Licensing in an International Market

AIP Conference Proceedings, 2008
We study the effects of entry of a foreign firm on domestic welfare in the presence of licensing, when the entrant is technologically superior to the incumbent. We show that foreign entry increases domestic welfare for sufficiently large technological differences between the firms under both fixed‐fee licensing and royalty licensing.
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Which “Internal Market”?

Journal of Management in Medicine, 1994
There are two potential types of “internal markets”. In Type I, the patient is treated only by “contracted” providers while in Type II, he/she is free to choose a provider. The rhetoric ofWorking for Patientsis Type II while the practice is Type I. Type I market with its contracting concept is a pernicious version of the line relationship that existed ...
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