Results 311 to 320 of about 968,747 (347)

International Marketing

Journal of Marketing, 1985
Jacob Naor, Philip R. Cateora, Susan P. Douglas, C. Samuel Craig, Peter Doyle, Norman A. Hart   +5 more
openaire   +1 more source

International Marketing

2008
openaire   +1 more source

Marketing international

2012
Dans un contexte d'élargissement des marchés, de nombreuses entreprises accélèrent leur expansion internationale et renforcent leur présence à l'étranger, notamment dans les pays émergents. Les mutations de l'environnement mondial et la diversité des comportements de consommation accentuent la complexité des décisions liées au marketing international ...
openaire   +1 more source

Internal marketing: a review and some interdisciplinary research challenges

Journal of Service Management, 1995
Richard J Varey
exaly  

Internal Marketing

2003
Matthyssens, Paul, Wursten, H.
openaire   +2 more sources

Developing an integrative model of internal and external marketing

Journal of Strategic Marketing, 2013
Ahmed Ferdous
exaly  

Internal marketing, employee job satisfaction, and perceived organizational performance in microfinance institutions

International Journal of Bank Marketing, 2016
Deogratias Bugandwa Mungu Akonkwa
exaly  

Internal marketing issues and challenges

European Journal of Marketing, 2003
exaly  

The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees

Tourism Management, 2014
Yu-Ting Huang, Sharyn Rundle-Thiele
exaly  

A relationship‐mediated theory of internal marketing

European Journal of Marketing, 2003
exaly