Results 161 to 170 of about 273,483 (267)

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

The interplay of legal norms in regulating digital platform mergers: comparative insights from China, ASEAN, and the European Union with policy implications for Thailand. [PDF]

Front Sociol
Yaseen M, Phattanasin K.
europepmc   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Transformation and Sustainable Development of China's Pig Industry in the Post-African Swine Fever Era: A One Health Perspective. [PDF]

Vet Sci
Lin T, Zhu Z, Duan K, Huang Y.
europepmc   +1 more source

Drivers of international convergence in digital two-sided platform markets: The case of dominant business model components in online lending. [PDF]

PLoS One
Pur S, Huesig S, Schmidhammer C.
europepmc   +1 more source

INTERNATIONAL MARKETING

openaire   +2 more sources

Consumers' Willingness to Pay a Premium for Climate‐Friendly Food Production: The Role of Production Method Information and Social Norms

Agribusiness, EarlyView.
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo, Tove Christensen, Sigrid Denver, Marilena Gemtou, Spyros Fountas, Søren Marcus Pedersen   +5 more
wiley   +1 more source

The policy construction of illegal markets: Exploring variation, success, failure, and unintended consequences. [PDF]

Proc Natl Acad Sci U S A
Paoli L, Reuter P.
europepmc   +1 more source

Advancing European Plant Variety Registration: Data‐Driven Insights and Stakeholder Perspectives

Agribusiness, EarlyView.
ABSTRACT Efficient plant variety registration is crucial for fostering innovation in the European Union, yet the current regulatory framework is complex and faces calls for reform. This study provides data‐driven evidence to inform the ongoing legislative debate by employing a mixed‐methods approach.
Sergio Urioste Daza, Ibtissem Taghouti, José María Gil Roig   +2 more
wiley   +1 more source

Market shaping for AT: scoping review and case study of an intervention. [PDF]

Front Rehabil Sci
Cole E, Austin V.
europepmc   +1 more source