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The influence of internet marketing capabilities on international market performance

, 2020
The paper aims to explore the influential path of internet marketing capabilities impacting international market performance. The paper further investigates the mitigating roles of market- and entrepreneurial-oriented behaviors and knowledge ...
C. Liu, Yingying Zhang-Zhang, P. Ghauri
semanticscholar   +1 more source

Market Intelligence for International Markets

Marketing Intelligence & Planning, 1989
Based on the scanning modes of Scottish exporters of construction services, the authors conclude that significant deficiencies exist in information flows within firms. The need for mixed scanning is recommended, combining objective knowledge with experiential knowledge.
Fletcher, K., Wheeler, Colin
openaire   +3 more sources

Internal market neutrality

2021
Within the internal European market, member states are allowed to implement their own tax legislation. This has a neutral effect on the domestic situation. Member states do not want taxpayers to pay double taxes or no taxes at all. If several member states are involved, double taxation or double tax evasion may occur. This dissertation examined whether
openaire   +4 more sources

The Internal Market

1999
It is impossible to imagine the European Union without the internal market. The quest for a ‘common market’ was the prime rationale for the creation of the European Economic Community (EEC) in the first place. Thirty years later, the launch of the ‘1992 project’ marked a crucial turning point in EU decision-making.
John Peterson, Elizabeth Bomberg
openaire   +2 more sources

International Market Selection Model for Large Chinese Contractors

, 2016
An increasing number of construction contractors are actively participating in international markets. One of the most fundamental issues confronting contractors moving offshore is where to do business.
Chuan Chen   +3 more
semanticscholar   +1 more source

International marketing

Environment and Planning A, 1989
The international marketplace has been transformed in recent years by shifts in trading patterns and practices. These changes have been reinforced by new technologies and evolving economic relationships. This paper is an attempt to integrate these developments into the burgeoning literature on international marketing as well as recent research findings.
openaire   +2 more sources

Internes Marketing-Programm

2011
Um Ihre Botschaft uber die externen Kommunikationskanale zu vermitteln, brauchen Sie Freiraume und Ressourcen in Form von Geld und Mitarbeitern. Um diese Dinge von den Entscheidungstragern im Unternehmen genehmigt zu bekommen, mussen Sie Ihre Strategie und Ihr Projekt uberzeugend intern vermarkten und verkaufen.
openaire   +2 more sources

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