Results 361 to 370 of about 9,343,318 (386)
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Internal networks for internal marketing
Journal of Marketing Management, 1997This paper is a report on a longitudinal case study of internal marketing as a relationship development process. The activity is observed and interpreted as a relationship development process in a large retail bank. Dominant modes emerge which are described as energising, code breaking and border crossing. These activities are seen to be facilitated by
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2012
Dans un contexte d'élargissement des marchés, de nombreuses entreprises accélèrent leur expansion internationale et renforcent leur présence à l'étranger, notamment dans les pays émergents. Les mutations de l'environnement mondial et la diversité des comportements de consommation accentuent la complexité des décisions liées au marketing international ...
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Dans un contexte d'élargissement des marchés, de nombreuses entreprises accélèrent leur expansion internationale et renforcent leur présence à l'étranger, notamment dans les pays émergents. Les mutations de l'environnement mondial et la diversité des comportements de consommation accentuent la complexité des décisions liées au marketing international ...
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International Insurance Markets
Revue d'économie financière (English ed.), 2000In the insurance sector, competition has greatly increased as well, but this point is too often overlooked. London seems threatened by new centres, like the Bermuds.
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2008
Le passage à l'international impose aux entreprises la maîtrise d'un environnement complexe, et souvent, la mise en place de stratégies marketing distinctes selon les pays. Cet ouvrage traite l'ensemble des problématiques auxquelles sont confrontés les responsables marketing international: la standardisation versus l'adaptation de marketing-mix; la ...
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Le passage à l'international impose aux entreprises la maîtrise d'un environnement complexe, et souvent, la mise en place de stratégies marketing distinctes selon les pays. Cet ouvrage traite l'ensemble des problématiques auxquelles sont confrontés les responsables marketing international: la standardisation versus l'adaptation de marketing-mix; la ...
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Journal of Marketing Research, 1968
Market researchers analyzing underdeveloped countries’ markets have limited data sources at their disposal. There are many of these markets, but their total potential is relatively small. A need exists to describe and analyze these markets despite the data limitations.
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Market researchers analyzing underdeveloped countries’ markets have limited data sources at their disposal. There are many of these markets, but their total potential is relatively small. A need exists to describe and analyze these markets despite the data limitations.
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Thunderbird International Business Review, 1967
John M. Hess, Philip R. Cateora
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John M. Hess, Philip R. Cateora
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Journal of International Entrepreneurship, 2016
C. Glavas, Shane Mathews, C. Bianchi
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C. Glavas, Shane Mathews, C. Bianchi
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