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European Business Review, 2006
PurposePractitioners argue that the way they treat their employees has an impact on firm success. However, they frequently do not equate this with relationship building. On the other hand, the academic relationship marketing literature does highlight internal relationships as having an important impact on external customer relationships.
Herington, Carmel +2 more
openaire +2 more sources
PurposePractitioners argue that the way they treat their employees has an impact on firm success. However, they frequently do not equate this with relationship building. On the other hand, the academic relationship marketing literature does highlight internal relationships as having an important impact on external customer relationships.
Herington, Carmel +2 more
openaire +2 more sources