Results 211 to 220 of about 35,164 (259)
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International Journal of E-Adoption, 2009
Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers,
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Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers,
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2008
Abstract This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B to C markets) and advertising messages.
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Abstract This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B to C markets) and advertising messages.
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REPUTATION IN AN INTERNET AUCTION MARKET
Economic Inquiry, 2000We investigate how market participants possessing varying degrees of anonymity reduce asymmetric information costs in an electronic auction market using a quantifiable measure of reputation. The data suggest that purchasers in this self‐enforcing market use reputation to price information asymmetries associated with counterparty risks.
Cynthia G. McDonald +1 more
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Internet-based Electronic Markets
Electronic Markets, 1999This paper provides an overview of Internet-based electronic markets as a mechanism to support the procurement of non-production related items (indirect procurement). We describe the general concept and provide a number of representative examples. We also put the approaches in perspective with earlier research on electronic markets and intermediaries ...
Arie Segev +2 more
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The Emergence of China in the Internet Market
IT Professional, 2012China now has the world's largest Internet population and is a leading player in the Internet market. Learn about the growth of Internet applications and potential business opportunities in China.
Linda S. L. Lai, Wai-Ming To
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Internet Effects on Retail Markets
SSRN Electronic Journal, 2015Researchers from multiple disciplines, including economics, marketing, information systems, operations research, and computer science, have contributed to the academic literature on how the Internet has affected retail markets. In this chapter we build bridges across these various disciplines to provide a common understanding of how the Internet has ...
Michael D. Smith, Alejandro Zentner
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Internet Marketing of Herbal Products
JAMA, 2003Passage of the Dietary Supplement Health and Education Act in 1994 restricted the Food and Drug Administration's control over dietary supplements, leading to enormous growth in their promotion. The Internet is often used by consumers as a source of information on such therapies.To assess the information presented and indications claimed on the Internet
Charles A, Morris, Jerry, Avorn
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Online and CD-Rom Review, 1997
Online & CDROM Review started life 20 years ago, minus the ‘& CDROM’, as a review of the technologies behind and the applications of online information Then, as now, the vendors of online information were no strangers to thinking commercially: they had a product to sell and livings to make like anyone else.
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Online & CDROM Review started life 20 years ago, minus the ‘& CDROM’, as a review of the technologies behind and the applications of online information Then, as now, the vendors of online information were no strangers to thinking commercially: they had a product to sell and livings to make like anyone else.
openaire +1 more source
2004
Poglavlje obrađuje osnove internetskog marketinga uz naglasak na pojmovna određenja, utjecaj interneta na elemente marketinškog miksa te planiranje marketinških aktivnosti u elektroničkom okruženju.
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Poglavlje obrađuje osnove internetskog marketinga uz naglasak na pojmovna određenja, utjecaj interneta na elemente marketinškog miksa te planiranje marketinških aktivnosti u elektroničkom okruženju.
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