Results 121 to 130 of about 53,784 (229)

Intertextuality in printed advertising

open access: yes, 2010
Cílem této bakalářské práce je zkoumání intertextuality jako výrazového prostředku, který je využíván v reklamách k zaujetí, ovlivnění a přesvědčení zákazníka. Práce se skládá z teoretické a praktické části.
Pavlíková, Lucie
core  

UTILIZATION OF INTERTEXTUALITY IN NEIL GAIMAN’S BOOKS

open access: yes
Almost each of Neil Gaiman’s books, we cannot consider without the usage of intertextuality. Thus, is the interconnection between two similar works especially, literary books that impact readers’ interpretation of the text.
IEJRD
core   +2 more sources

Intertextuality and Spirotextuality: Rethinking Textual Interconnections

open access: yes, 2018
Notwithstanding significant contributions by Julia Kristeva, Mikhail Bakhtin, and Ferdinand de Saussure to an understanding of textual interrelationships, many other scholars continue to explore this phenomenon and this has given rise to a number of ...
Nwadike, Chinedu
core  

Cultural Intertextuality in Olympic-Themed International Publicity: A Media Discourse Analysis

open access: yesInternational Journal of Communication
Cultural intertextuality exerts a significant yet underestimated influence on international publicity. This article aims to investigate how cultural intertextuality shapes discourse in international publicity, with a specific focus on the Beijing ...
Yubin Qian
doaj  

جمالية التّناص ومظاهر التّعلق النّصيّ في روايات واسيني الأعرج (رمل الماية أنموذجا)

open access: yesمجلة الآداب و العلوم الإجتماعية, 2016
The intertextuality strategy represented a novel writing strategies when Waciny Laredj not the reader can decrypt the text code only to return to those earlier texts and contemporary that inspired and have had a deep impact on his speech and its ...
رضـــا زواري
doaj  

Types of Intertextuality

open access: yes, 2008
Rad polazi od pretpostavke da postoji temeljna razlika između aluzije i intertekstualnosti. Aluzija označava činjenicu da tekst priziva neki drugi tekst ili korpus tekstova koji su utjecali na autora, dok intertekstualnost izučava suodnos između teksta i ...
Ljljana Ina Gjurgjan   +1 more
core  

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