Results 181 to 190 of about 53,784 (229)
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Intertextuality and nationalism discourse: a critical discourse analysis of microblog posts in China

Asian Journal of Communication, 2019
As an important dimension of contentious politics, online political discourse reveals crucial issues related to ideology, power, and identity in times of political struggle.
Mengjun Guo
semanticscholar   +1 more source

Intertextuality in Political Discourse

Advances in Linguistics and Communication Studies, 2019
The chapter presents the discussion on intertextuality role in political discourse, namely in key leaders' political speeches. Intertextuality highlights the uncontested dialogicity of political discourse and takes it to the next level of decoding the ...
E. Kitaeva, Olga Ozerova
semanticscholar   +1 more source

Intertextuality as a strategy of glocalization: A comparative study of Nike’s and Adidas’s 2008 advertising campaigns in China

Semiotica: Journal of the International Association for Semiotic Studies, 2019
This paper examines within the theoretical framework of intertextuality the mobilization of glocalization as an international marketing strategy in Nike’s and Adidas’s 2008 advertising campaigns in China.
Songqing Li
semanticscholar   +1 more source

Intertextuality

2014
The term intertextuality as used by Julia Kristeva (1980: 69) should probably strictly refer to the creating of an entire text based on a previous work. A much used example is that of James Joyce’s Ulysses, based on Homer’s Odyssey. For Kristeva “the notion of intertextuality replaces the notion of intersubjectivity” when meaning is not transferred ...
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Intertextuality: Superrealist Intertextualities in Max’s Bardín

2012
What is the secret to understanding a complex comic book? Can we find certain ways to ana lyze a soph istic ated work with cryptic allusions? This chapter travels through the artistic mind of Spanish artist Max and his character Bardin in an effort to show a way to perceive and connect cultural influences in a comic.
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INTERTEXTUALITY/ INTERSEMIOTIC: Lyrical intertextuality

3rd Annual International Conference on Language, Literature and Linguistics (L3 2014), 2014
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