Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth
ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho +2 more
wiley +1 more source
Stochastic fractional-order memristive fuzzy bam neural networks with time delays and leakage term for finite-time stability analysis. [PDF]
Kumar J +5 more
europepmc +1 more source
An ionomer‐free anode catalyst layer is fabricated via rapid Joule heating, partially embedding IrO2 nanoparticles into the membrane to form a robust, anchored interface. This architecture eliminates ionomer‐induced poisoning and mass‐transport barriers, enabling efficient water‐mediated proton transport and electronic connectivity.
Yuyang Wang +9 more
wiley +1 more source
A cubical fuzzy Dubois-Prade aggregation framework for renewable and sustainable green energy decision-making. [PDF]
Deva K +4 more
europepmc +1 more source
In this study, we present a novel method to investigate the phase behavior of biomolecular condensates in living cells. The method complements FRAP experiments, expanding the existing toolbox for characterization of condensates within living cells. ABSTRACT Metabolic enzymes can operate in concerted networks, so‐called metabolons.
Morten Mosbach +3 more
wiley +1 more source
A novel decision making approach based on Picture Hesitant Fuzzy Environment for optimizing art education strategies. [PDF]
Liu Y.
europepmc +1 more source
Optical Multiphase Conductivity Inline Probe: Characterization and Analysis of Foam Structures
A novel inline probe combines optical imaging and electrical conductivity within a shared measurement volume, enabling simultaneous determination of foam structure and composition. The method provides real‐time access to cell size distributions and liquid fractions under process conditions. ABSTRACT For inline process analysis of foams, a novel optical
Marc Hofmann +3 more
wiley +1 more source
A Testability Strategy Optimization Method Under Multi-Valued Dependency Condition Based on Deep Reinforcement Learning. [PDF]
Zhang C +5 more
europepmc +1 more source
Abstract Global energy demand and environmental concerns have intensified the search for renewable and sustainable energy sources. This study thus, focuses on optimizing the transesterification process of waste cooking oil (WCO) using thermally activated basic oxygen furnace slag catalyst calcined at 850°C (BOF 850). The optimization and modelling were
Johra S. Ali, Hillary L. Rutto
wiley +1 more source
Evaluating digital technologies for architectural heritage preservation using interval-valued q-rung orthopair fuzzy aggregation operators. [PDF]
Wang L.
europepmc +1 more source

