Results 201 to 210 of about 4,785 (259)

Unpacking the relationship between co‐creation and brand equity: A multi‐study approach

open access: yesEuropean Management Review, EarlyView.
Abstract Whilst some studies have shown that co‐creation positively influences brand equity, others have found only marginal or even negative effects, and several failure cases of co‐creation have been reported. To overcome the confusion generated by mixed findings, this paper unpacks the relationship between co‐creation and brand equity, considering ...
Stefan Markovic   +4 more
wiley   +1 more source

Nonmarket strategies, domestic institutional development, and internationalization: Evidence from MENA and sub‐Saharan African regions

open access: yesEuropean Management Review, EarlyView.
Abstract This study examines the impact of the adoption of nonmarket strategies in domestic markets that drive the internationalization of emerging multinationals (EMNCs) from the MENA and sub‐Saharan African regions. In this study, we consider corporate political activity (CPA) and corporate social responsibility (CSR) of EMNCs and examine their role ...
Nouhaila Ettalibi   +4 more
wiley   +1 more source

New organizational forms: Deconstructing and reconfiguring the literature

open access: yesEuropean Management Review, EarlyView.
Abstract Less hierarchical, self‐managing, agile, alternative: so‐called “new organizational forms” draw interest from scholars and practitioners alike. Despite an abundance of both conceptual and empirical research, the “new organizational form” concept remains elusive, capturing a growing diversity of phenomena and labels.
Constantin Bremer
wiley   +1 more source

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