Results 121 to 130 of about 2,306 (206)

The Brand‐New Overestimation Effect: Materialism and Identity Misforecasting As Cognitive Barriers to Second‐Hand Consumption

Psychology &Marketing, EarlyView.
ABSTRACT Despite the rise of circular fashion, buying brand‐new garments remains the societal norm. This research identifies a cognitive bias hindering sustainable consumption: identity misforecasting, by which consumers mispredict how much a brand‐new purchase will enhance their identity.
Olaya Moldes, Nicole Koenig‐Lewis, Carmela Bosangit   +2 more
wiley   +1 more source

Artificial Intelligence Applications in Gastric Cancer Surgery: Bridging Early Diagnosis and Responsible Precision Medicine. [PDF]

J Clin Med
Malerba S, Vladimirov M, Goyal A, Dulskas A, Baušys A, Cwalinski T, Girnyi S, Skokowski J, Duka R, Molchanov R, Jovanovic B, Ciarleglio FA, Brolese A, Gonfa KB, Demmo AT, Dambrauskas Z, Pérez Bonet A, Testini M, Prete FP, Calu V, Calomino N, Jain V, Karamarkovic A, Polom K, Abou-Mrad A, Oviedo RJ, Vashist Y, Marano L.   +27 more
europepmc   +1 more source

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

Psychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu, Chunli Ji, Mingwei Li, Catherine Prentice   +3 more
wiley   +1 more source

Exploring Alternative Fluoride Agents for Dental Caries Prevention: A Systematic Review. [PDF]

J Pharm Bioallied Sci
Lal P, Kumar N, Ratti S, Jain Y, Mohammed Abdul MS, Datla PKV, Bhattu BK.   +6 more
europepmc   +1 more source

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr, Baidyanath Biswas, Jingyu Zhu   +4 more
wiley   +1 more source

A multimodal dataset for human robot collaborative systems: Experimental data. [PDF]

Data Brief
Mehak S, Jain A, Kelleher JD, Guilfoyle M, Long P, Leva MC.   +5 more
europepmc   +1 more source

Conducting Luxury Research: Methodological Foundations and Standards

Psychology &Marketing, EarlyView.
ABSTRACT The field of luxury research has grown rapidly in recent years, corresponding to the economic importance of the luxury industry. Despite this, the luxury field lacks established methodological foundations for rigorous luxury research. This is particularly problematic as a core tenet of luxury research is that luxury differs from other sectors ...
Jonas Holmqvist, George Christodoulides, Anders Gustafsson, Christian Kowalkowski   +3 more
wiley   +1 more source

Learning-based multi-objective hyper-heuristic algorithm for reconfigurable assembly line scheduling problems. [PDF]

PLoS One
Zhao H, Huang X, Liu G, Li Z, Chen F, Lu G.   +5 more
europepmc   +1 more source

A surface defect detection method for electronic products based on improved YOLOv11. [PDF]

PLoS One
Meng J, Guo L, Hao W, Jain DK.
europepmc   +1 more source

Online Rebate Strategy for a Dual‐Channel Supply Chain

Naval Research Logistics (NRL), EarlyView.
ABSTRACT As online shopping channels become ubiquitous, consumers are faced with a vast number of digital purchasing options. To attract more consumers, many e‐shops utilize cashback websites (CWs) to provide online rebates. This study examines a dual‐channel supply chain, in which the manufacturer sells products through both its own online store and a
Peng Xu, Xuan Zhao, Tiaojun Xiao
wiley   +1 more source