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Trends in cancer burden in Pakistan: a 30-year analysis from the Global Burden of Disease Study (1990-2019). [PDF]
Bhojwani KM +7 more
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Exploring Students' Learning Experiences Under the China-Korea Cooperative Teaching Model: A Positive Psychology Perspective. [PDF]
Song L, Huang Z, Cao L, Yang S.
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Advancing Hematopoietic Stem Cell Transplantation (HSCT) in Africa: A Pathway to Curing Hematological Disorders. [PDF]
Ogunniyi TJ +9 more
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Public views of forensic science: An intersection of science and policing? [PDF]
Kaplan-Damary N +3 more
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De Parasite aux K-dramas : les ressorts de la "Korean mania"
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Discriminatory Language in K-dramas and the Attitude of Netizens
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K-drama as a cultural marketing media: Prediction of continuance intention to watch K-dramas
East Asian Journal of Popular CultureKorean television dramas (K-dramas) have become a media promotion of Korean culture to worldwide popularity, in line with the popularity of the Korean culture known as Hallyu. This article aims to explain the continuance intention to watch K-dramas using the extended theory of planned behaviour (TPB), production value and cultivation theory.
Wahyu Rafdinal +5 more
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Cultural Exportation, Digital Distribution, and Penetration of K-Dramas in Turkey
Transnational Marketing Journal, 2021South Korea has pursued a multidimensional public diplomacy strategy in which Korean television exports and capitalization have emerged as a public and commercial cultural diplomacy tool over the last two decades. This article examines the widespread influence of Korean television content, including digital serial delivery, cultural exportation ...
Musa Khan +2 more
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