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Mjerenje učinkovosti marketinške kampanje
2008Istraživanje tržišta neophodan je korak u mjerenju efikasnosti svake promotivne kampanje. Stupanj stvorene svjesnosti o proizvodu, razumijevanje proizvoda, poticaj na korištenje proizvoda, privrženost proizvodu i sl. samo su neki od mogućih kontrolnih pokazatelja djelotvornosti oglašavanja.
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Izrada reklamne kampanje za Durex
2018It has become well known that commercials are part of our everyday lives. We see them on the television, hear them on the radio, receive them under wiper blades of our cars, and also see them on big boards while driving. Some of them are interesting and fun, and that is why we can see them over and over again.
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