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Brand Synthesis: The Multidimensionality of Brand Knowledge

Journal of Consumer Research, 2003
The increased priority placed on branding by marketers in recent years offers an opportunity for consumer researchers to provide valuable insights and guidance. In particular, in highly competitive marketplaces, marketers often must link their brands to other entities, for example, people, places, things, or other brands, as a means to improve their ...
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tional Synthesis of Rational Knowledge

Bibliotekovedenie [Russian Journal of Library Science], 2010
Review of the book Library and information activities of a well-known library scientist M. Dvorkina.
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Systemic Knowledge Synthesis and Justification

2016
We understand that mathematical systems approaches are not sufficient to provide effective answers to contemporary complex problems. The author has been developing a theory of knowledge construction systems that is a systems approach to synthesize a variety of knowledge and to justify new knowledge.
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Summary and synthesis of current knowledge