Results 111 to 120 of about 20,096 (168)
Komunikacja perswazyjna a reklama
The author, departing from a general model of a message, enumerates factors of persuasive communication influencing its effectiveness, describes typical objectives of advertising and manners of generating desired consumer behaviour. The author also presents technical problems of transmission, traps on the way to the practical use of persuasive ...
openaire +1 more source
Jan Grzenia, Komunikacja językowa w Internecie, Wydawnictwo Naukowe PWN, Warszawa 2007, ss. 214 [PDF]
Łapa, Romana
core +2 more sources

