Results 161 to 170 of about 495,478 (226)

Determinan Loyalitas Konsumen

open access: yesTAZKIR: Jurnal Penelitian Ilmu-ilmu Sosial dan Keislaman, 2019
Hospitality is an inseparable part of the tourism sector that can improve the economy of the country in general and in particular regions. Demand for hotels that are comfortable in North Sumatra based on statistical data released by North Sumatra BPS continues to increase.
openaire   +1 more source

MENGANALISIS PERILAKU KONSUMEN

open access: yes, 2019
Sebelum masuk pada materi tentang pengelolaan dan pengembangan produk, sebaiknya Anda perlu memahami tentang konsep perilaku konsumen. Pemasar perlu melalukan analisis perilaku konsumen untuk mengidentifikasi perilaku beli konsumen dan proses pembeliannya beserta faktor-faktor yang mempengaruhi pengambilan keputusan pembelian.
openaire   +2 more sources

Perspektif Konsumen pada Kepuasan Belanja  pada Konsumen Gen Z

open access: yesPENG: Jurnal Ekonomi dan Manajemen
This study aims to analyze the influence of sustainable marketing strategies on Generation Z consumers' shopping satisfaction and to evaluate the role of consumer perspectives on sustainability values as a mediating variable. The background of this research is based on the shifting consumption behavior of Generation Z, which tends to be responsive to ...
openaire   +1 more source

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