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Surfing the Korean wave

Qualitative Market Research: An International Journal, 2013
PurposeThe purpose of this study is to present a theoretical framework to demythologize Asian consumers' cultural and ideological narratives in relation to the newly emerging popular culture developed in Korea, widely known as “Korean wave.” In addition, methodological considerations for the understudied consumption phenomenon are also discussed.Design/
Soonkwan Hong, Chang‐Ho Kim
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Surfing the Korean Wave

Significance, 2023
Abstract Watched Squid Game, heard BTS or eaten ramyeon? You might be “Kontagious”. In her winning entry for our 2023 Statistical Excellence Award for Early Career Writing, Robyn Goldsmith takes a statistician's view of Korean culture's astonishing recent rise in international ...
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Korean Wave

2017
Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Korean cultural industries, other parts of society, including North America, Europe, the Middle East, and Latin America have gradually admitted Korean popular culture.
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The Korean Wave and Korean Dramas

2018
For the past two decades, the Korean Wave has been recognized in many parts of the world, and has articulated dynamic junctures of globalization, regionalization, and localization in the realms of media and popular culture. Due to online media platforms such as streaming services, television content has been diversifying and increasing its ...
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