Results 231 to 240 of about 5,452 (259)
Some of the next articles are maybe not open access.
Use of Public Relations and Publicity (PRP) by the public libraries in Lahore, Pakistan
New Library World, 2015Kanwal Ameen
exaly
The impact of pre- and post-launch publicity and advertising on new product sales
International Journal of Research in Marketing, 2015Harald Van Heerde +2 more
exaly
Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity
Journal of the Academy of Marketing Science, 2006Chris Pullig +2 more
exaly
The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators
Journal of the Academy of Marketing Science, 2010Martin Eisend, Eisend Martin
exaly

