Results 231 to 240 of about 5,452 (259)
Some of the next articles are maybe not open access.

The impact of pre- and post-launch publicity and advertising on new product sales

International Journal of Research in Marketing, 2015
Harald Van Heerde   +2 more
exaly  

Public libraries

2017
Ayub Khan, Stella Thebridge
openaire   +1 more source

Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Journal of the Academy of Marketing Science, 2006
Chris Pullig   +2 more
exaly  

The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators

Journal of the Academy of Marketing Science, 2010
Martin Eisend, Eisend Martin
exaly  

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