Results 191 to 200 of about 192,700 (253)
Some of the next articles are maybe not open access.
Journal of Customer Behaviour, 2002
After briefly reviewing the origins of Relationship Marketing, and highlighting the prevalence of studies taking a practitioner viewpoint, this paper justifies the benefits in adopting a customer perspective for further RM fieldwork. Acknowledging the low level of conceptual and theoretical development in RM, it argues in favour of the application of ...
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After briefly reviewing the origins of Relationship Marketing, and highlighting the prevalence of studies taking a practitioner viewpoint, this paper justifies the benefits in adopting a customer perspective for further RM fieldwork. Acknowledging the low level of conceptual and theoretical development in RM, it argues in favour of the application of ...
openaire +2 more sources
SPANISH AS A LINGUA FRANCA [PDF]
Annual Review of Applied Linguistics, 2006 Examining Spanish as a lingua franca (LF) means exploring it within the terrain of its genetic, structural, and historic complexity. Concretely, it means relating processes and outcomes of linguistic change to specific situations of language contact and bilingualism, as well as to the role of Spanish as common vehicle of communication in economic and ...
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Annual Review of Applied Linguistics, 2006
French was a prestige lingua franca for centuries. Although it is now declining in this role, the French government and French elites have mounted a campaign to promote and defend French in international settings. This chapter examines three basic misconceptions in the arguments advanced in this campaign: (1) The intrinsic qualities of a language are ...
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French was a prestige lingua franca for centuries. Although it is now declining in this role, the French government and French elites have mounted a campaign to promote and defend French in international settings. This chapter examines three basic misconceptions in the arguments advanced in this campaign: (1) The intrinsic qualities of a language are ...
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OCEANS 2016 MTS/IEEE Monterey, 2016
JANUS is an emergent underwater communications standard for ‘initial contact’. JANUS can serve as an underwater beacon to broadcast information. It is free for public use. The current status of the standard and the areas of its application are presented.
Kim McCoy +2 more
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JANUS is an emergent underwater communications standard for ‘initial contact’. JANUS can serve as an underwater beacon to broadcast information. It is free for public use. The current status of the standard and the areas of its application are presented.
Kim McCoy +2 more
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Science, 1999
Tower of Babel The Evidence against the New Creationism. Robert T. Pennock. MIT Press, Cambridge, MA, 1999. 451 pp. $35. ISBN 0-262-16180-X. Drawing on a discussion of the evolution of languages, philosopher of science Pennock provides a restrained, patient, and thorough refutation of current creationist ...
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Tower of Babel The Evidence against the New Creationism. Robert T. Pennock. MIT Press, Cambridge, MA, 1999. 451 pp. $35. ISBN 0-262-16180-X. Drawing on a discussion of the evolution of languages, philosopher of science Pennock provides a restrained, patient, and thorough refutation of current creationist ...
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2017
This chapter offers conceptual considerations around the theme of attitude research in the ELF field of enquiry. We question the extent to which holders of attitudes can be grouped (in the ways that attitude research often groups people), whether the objects to which people might hold an attitude are accessible or stable enough for empirical treatment (
Baird, Robert, Baird, Mariko
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This chapter offers conceptual considerations around the theme of attitude research in the ELF field of enquiry. We question the extent to which holders of attitudes can be grouped (in the ways that attitude research often groups people), whether the objects to which people might hold an attitude are accessible or stable enough for empirical treatment (
Baird, Robert, Baird, Mariko
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The rise of a lingua franca: The case of Russian in Dagestan
, 2020Aims and objectives: In Dagestan, Russian is the language of education, urban way of life, and upward social mobility, and the means of communication between speakers of different languages. This is a result of a quick and drastic change.
N. Dobrushina, O. Kultepina
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Annual Review of Applied Linguistics, 2006
This chapter surveys recent work on Russian as a lingua franca in the territory of the former Soviet Union. This discussion is subdivided into three sections. First, I review recent historiographies and sociolinguistic analyses of russification policies and practices of the Russian empire and the USSR.
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This chapter surveys recent work on Russian as a lingua franca in the territory of the former Soviet Union. This discussion is subdivided into three sections. First, I review recent historiographies and sociolinguistic analyses of russification policies and practices of the Russian empire and the USSR.
openaire +2 more sources
Medical Writing, 2015
Knowing that the main theme of this issue of Medical Writing is writing for the lay audience, I was thinking hard about what would be the most relevant topic to discuss in the Lingua Franca and Bey...
Rossella Ferrari +1 more
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Knowing that the main theme of this issue of Medical Writing is writing for the lay audience, I was thinking hard about what would be the most relevant topic to discuss in the Lingua Franca and Bey...
Rossella Ferrari +1 more
openaire +2 more sources