Results 261 to 270 of about 7,835,755 (304)

Where do I belong? A study of associations between guanxi capital and local identity through WeChat use among Chinese youth

Technological Forecasting and Social Change, 2023
Mengyu Li, Lay Hoon Ang, Dr Megat Al Imran Yasin   +2 more
exaly  

The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity

Journal of Marketing Research, 2020
Huachao Gao, Yinlong Zhang, Vikas Mittal
exaly  

Identity and Locality

Architectural Design, 2012
openaire   +1 more source

Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets

Journal of Global Marketing, 2021
Emmanuel Silva Quaye, Abena Animwaa Yeboah-Banin   +1 more
exaly  

Local resident composition in the community and local identity among rural migrants in Guangzhou, China

Asian Journal of Social Science, 2022
Zhongshan Yue
exaly  

Local identity and the reception of refugees: the example of Riace

Identities, 2020
Ester Driel, Maykel Verkuyten
exaly  

How Does Local–Global Identity Affect Price Sensitivity?

Journal of Marketing, 2017
Huachao Gao, Yinlong Zhang, Vikas Mittal
exaly  

A short 8-item scale for measuring consumers’ local–global identity

International Journal of Research in Marketing, 2012
Yinlong Zhang, Adwait Khare
exaly  

Locality and Identity

2019
openaire   +1 more source

How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

Journal of Marketing, 2019
Zhiyong Yang, Ashok K Lalwani
exaly