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A Logit Model of Brand Choice Calibrated on Scanner Data
Marketing Science, 1983John D C Little
exaly
Total, Direct, and Indirect Effects in Logit and Probit Models
Sociological Methods and Research, 2013Richard Breen +2 more
exaly
Comparing Regression Coefficients Between Same-sample Nested Models Using Logit and Probit
Sociological Methodology, 2012Kristian Bernt Karlson +2 more
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Logit Modeling: Practical Applications
Journal of Marketing Research, 1993Pradeep K. Chintagunta, Alfred Demaris
openaire +1 more source