Results 41 to 47 of about 50 (47)

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Journal of Business Research, 2015
Carol M Megehee
exaly  

Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior

Tourism Management, 2013
Ralf C Buckley
exaly  

Which appeals (ethos, pathos, logos) are the most important for Airbnb users to booking?

International Journal of Contemporary Hospitality Management, 2019
Seunghun Shin, Namho Chung
exaly  

Brain Responses to Food Logos in Obese and Healthy Weight Children

Journal of Pediatrics, 2013
Rebecca J Lepping, Laura E Martin, William M Brooks   +2 more
exaly  

Living brands: consumer responses to animated brand logos

Journal of the Academy of Marketing Science, 2015
S Adam Brasel, Henrik Hagtvedt
exaly  

Hydrogen fuel rocket engines simulation using LOGOS code

International Journal of Hydrogen Energy, 2014
exaly  

Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding

Journal of Marketing for Higher Education, 2013
exaly